Is Website Maintenance Imperative For My Business?

In online business, your website is a gateway where people visit and think about your overall business and also that either your website is best to buy your products or it’s just a waste of time and money. Then they take a decision after looking at your website if its functionalities work properly and they can easily access all the components and feels pleasant so they spend time on your website and avail services. On the other hand, people build a user-friendly and elegant website, then usually don’t give a look later. So when a visitor opens it and doesn’t feel complacent so they left your website after a few seconds and this is not a good sign for business.

Now here we take an example to elaborate. If a person buys a car and drives it regularly. After a few days that need some maintenance like oil change, filter cleaning or changing, engine tunning, etc. If that person does not maintain the car properly, it will become obsolete before it is supposed to be. Maintenance is indispensable to keep things running. Similarly, website maintenance in routine is necessary that all the components are working steadily and in a safe way. Here we discuss more than why maintenance service is essential.

Are you also not the type of person that does not give attention to maintenance? Don’t worry! I can sort out this problem by giving the awareness to you about why website maintenance is mandatory for your business? What it is and so on. Let’s begin it!

What is Website Maintenance?

Website maintenance plays an important role to resolve or remove the bugs and issues from your website and keep it update and relevant, this means that grab more customers if your website is looking user-friendly and healthy. So, it is the way to rapidly increase your ranking and also strengthen your SEO that shows at the top of the Search Engine Result Pages (SERPs) just because of having the proper website functionalities.

Why Website Maintenance is Mandatory for Business?

Maintenance and upgrading your website with new features is important because when your website is properly maintaining then it prevents you from hackers and constantly increases the website traffic and so on. Here we discuss in brief:

Prevent from Hackers

Website maintenance services provide you safety and keep prevent your website from hackers. Usually, hackers can hack any of your websites but there are more chances without website maintenance. Either you have a custom website or content management system like WordPress, Joomla, Shopify, and others, you don’t need to worry about security if you give your website under maintenance, just keep surveillance of your website software patches and its security updates.

Increases in Website Traffic

Anyone that owns a business, definitely want to get more traffic to their websites and enhance their online presence. For increasing the traffic on the website, they can also avail the service of SEO. So, when the audience searches your website with relevant keywords your website comes at the top because it is SEO-friendly, but on the other hand, if your website is SEO friendly and not have the proper functionalities and users feel difficult in finding products or services. So the search engine will automatically lose the ranking from your website because of improper functionalities.

Making Back-Up is Essential

Back up your given data on the website is necessary. If you lost your files or data due to a natural disaster or any other issue, so you don’t need to again build your website from scratch, absolutely it will take your precious time and money. In website maintenance making back up all of your website data is the important part. You can be backing up your files by availing of the website maintenance service. If your website is simpler so back up monthly is presumably ample. On the other hand, if your website has very compelling components such as content, images, which means that are constantly changing, then a backup is often may be analytical.

Benefits of Website Maintenance in Business

If you maintain your website properly, you can extract lots of benefits like an increase in sales, enhance business credibility, and make customers more aware of your product & services. It is very cost-effective. Let’s confer about its advantages:

Increase in Online Sales

If you own an e-commerce website or any sales business and you want to introduce further services and products to your customers, then firstly you should upgrade a website that can easily show your business presence. Customers should feel safe with your functionalities and willing to provide personal information to buy products. So, this act increases online sales. Remember that, if your website doesn’t work smoothly you will be losing many potential sales.


If you really want to expand your business, you just have to give attention to your website so the minimizes bugs and issues are removed automatically from your website. A maintained and upgraded website not only removes the bugs but also it increases traffic and so on. Website maintenance gives a lot of benefits if compared to its cost. Hence, it is very budget-friendly.

Enhance Business Credibility

If you maintain your website, you will absolutely get positive feedback and reviews from your clients, and in order to gain the trust of your audience. They should know that you are worthy to provide the best services and products. They easily find services from your website and happily send you their positive reviews. This helps you to enhance your business credibility.

Customer Awareness

Maintaining a website in routine helps your customer to get awareness of your business. If you want to add any new service or products, update it and maintain it in a way that persuades the customer to buy your new product and gives a flourishing look to your website


Website maintenance is very important for all sorts of businesses. In our digital era, the website is the key factor for a business and definitely, its maintenance is an essential part. In this cost-effective website maintenance, boosts your sales, grabs more customers, and also providing an attractive business environment. Through website maintenance, you would strengthen your search rankings, get more traffic, and improved the overall site performance.

At Artx Pro, we provide website hosting and website maintenance services. Our professional team removes all the bugs and provides you a smooth-running website that you can use without stress, and the audience that visits your site easily access all the products and services and give you positive feedback. So what you are waiting for? Feel free to call us now and get the best support services from our experts. ARTX PRO is ready to boost your business on the highest peak!

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Analyze Seo’s Valuation In Digital Marketing

Everyone wants to move their businesses to the top level, they try different digital things to move their website to the top and striving to access many customers. Here I discuss the most top-rated digital factor that is “Search Engine Optimization” (SEO), it is the way to make your website easily accessible to everyone, simpler to find, easier to crawl, and uncomplicated to categorize.

In companies, SEO increases the exposure and visibility of your website and improves your site’s overall ranking with different topics and keywords. When an explorer searches any kind of services through the search engine, your company’s website is listed on the main page of a search engine, so that they can access you and click on your site if it is shown on the top of the Search Engine Result Pages (SERPs).

It is the most imperative digital marketing factor and everyone needs it who owns a business and obviously, they also want it to stay geared and ace the competition. However, in this write-up, you would understand that what’s SEO is? Why it is important for business & so on. Let’s start it!

What is SEO?

It is the name of multiple strategies, practices, and has an ultimate goal to improve your website ranking, position and take grasp of more traffic, it’s basically known as “Search Engine Optimization”.

Types of SEO

SEO has three kinds: On-page, Off-page, & Technical SEO. On-page SEO is a name of internal practice on the site and helps in improving the ranking and visibility. For optimizing the On-Page SEO, keep in mind key factors that are keyword researching, images, meta description, title tags, and so on. On another side, Off-page SEO known as external practice, and taking action outside of your website, and increases the rankings in the search engine result pages (SERPs). In Off-page SEO building the backlinks from the other websites and tell the search engine that your website is high in quality and more valuable. The last one is Technical SEO, this is very helpful to optimize your site’s indexing, crawl ability, site speed, security, interpretation, website architecture, and so on. It gives the latest impact on enhancing of site’s visibility.

Importance of SEO

It is strenuous to find your top-services-provided company if your website does not manipulate with the service of SEO. All the things that are used in the market, are move from your hand rapidly like your competitors, that are moving hundred times on top and you stay on the back, remember that when an explorer searches anything he doesn’t spend time above 6 to 7 seconds and found their results rapidly, but there is a problem for you if your website is not on the top of SERPs because you do not avail a lot of traffic on-site and customer do not access your website.

If you also face these types of problems so, in this situation, SEO is a feasible option for you. To ranking high, and improve your site’s visibility, or to gain more traffic whatever it is SEO helps you, to move your site to the top and stands your business ahead of your marketing competitors.

It doesn’t matter what type of business is, what products are you selling, or what condition your business has? It is a small or large, successful or struggling, company or industry, every type of business owners want that their business is shown at the top and people come and buy their products. So it is not possible just for your thinking, move on, and make your website SEO friendly. There are many industries, companies, and businesses that take benefit from SEO service and then move their business to greater heights. So, why you aren’t?

Benefits of SEO

After recognizing the significance of the SEO, it’s time to gain perks clarity of it:

Valuable Traffic

SEO provides optimization, for you to appear on the top of the SERPs. By visible on the top of the search results, you can easily get the valuable traffic of users because when they search for a thing that services your site also provide, so the users click on the top website and all the traffic automatically comes to your site.

Better User-Experience

If you want to grab an audience or having a lot of traffic on-site, so make sure that your site is user-friendly so they choose to visit your site and read anything if it looks interesting. SEO not only increase ranking and traffic but also pushes the user experience to make it better.

Quality Brand Awareness

To have quality brand awareness means to rapidly grow your business. Brand awareness is mandatory for expanding business. Search Engine ranks your website the higher and also improves brand awareness with your customers.

Compete with Competitors

When your website positioned at the top of the list, definitely it gains traffic and when traffic accesses your website, your competitors want to compete with you and want to move their website ahead of yours. In that situation, Search Engine Optimization optimizes your website and keep you forward from your competitors.


Availing the service of Search Engine Optimization from the trusted digital marketing company, you didn’t waste your time if you invest your money in this because it is the effective and budget-friendly digital marketing factor that given you proven results further. SEO is cost-effective as compared to its results and it not very costlier.

Final Thoughts

Digital marketing endeavors aren’t successful without SEO. Simply that SEO is the backbone of the business, it gives much attention to boosting your ranking in the SERP that’s very crucial. SEO can help every type of business to increase brand awareness, traffic, customer experience, and so on. Hence, it is helpful in achieving the cutting-edge goals of your business. If you have a business make sure that you also take advantage of SEO. It is too pivotal.

What is the best digital marketing company that provides SEO services?

An SEO company is constantly evolving. Your website needs a trusted and highly experienced search engine optimizer that fully understands your business goals that what kinds of keywords your site moves at the top and who your competitors are, and many more. Here is Artx Pro, which has the expertise in search engine optimizing that improves your site’s visibility and credibility. If you want to increase the ranking of your site with an expert team, feel free to call us today! We are geared to catapult your business to the highest peak.

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Why mobile apps are important for your business

For the years, mobile phones played a vital role in the center of innovative technology. With the fast-evolving world, upcoming new high-tech, and rapidly growing market, mobile applications keep us relevant and stronger among the fast-changing world that makes our life easiest and helps us to compete with our competitors. The main reason for the popularity of smartphones is the mobile applications that are important for everyone which they download for several purposes, and enjoy to use it due to their high functionality and design. Every day, hundreds of new apps are introduced by the app development company that plays an important role in our daily routines, helpful in business, and many more.

If you own a business, so mobile application is the way to grab more customers. Peoples are using smartphones for everything, however, it’s to find a website, or getting food, booking a ride, or do online shopping. Hence, everything they do on their smartphones with several applications. It is the path to definitely attract more audience. Are you also interested to develop your mobile applications and get benefits from them, but before you start to develop your app, you should need to get aware of what sorts of apps were downloaded most in the year 2020. We are now in 2021, we should go for these apps that everyone is interested to download and beneficial for them. For this, we have to see statistics of applications that were downloaded in 2020.

Mobile Applications That Are Most Downloaded in 2020-21

According to users’ needs and desires, they have several choices to download the mobile applications, about 2.7 million apps are on the play store, and 2.1 million apps are on the app store. The few apps that are most downloaded and used in 2020 are addressed in this write-up:


In 2016, TikTok was launched in China as Douyin and in 2017, it was launched by ByteDance for markets outside of China. There is no doubt to say that TikTok is one of the most downloaded apps in 2020. This entertainment app strongly beat out the top five most downloaded apps like YouTube, Instagram, WhatsApp, Facebook, and Messenger. Worldwide, TikTok has 800 million active users. It has downloaded around 2 Billion times on the App Store and Google Play Store. It is the best entertaining mobile application in which people entertain themselves in different ways. In this app, mostly the people doing just the lip-syncing and dancing and more entertain themselves in different ways.


Uber is one of the most popular, safe, and convenient ride-booking mobile application that gives access to users to easily hire drivers, cabs, and bikes. In the quarter of 2020, about 78 billion people used Uber. It helps users to book a ride and pick up them at the exact same location without waiting for long and drop them safely at their location. This cab service app has a simple payment integration and you give the payment through the card or by cash. Moreover, after reaching the destination, the users and drivers have the best option for online sharing their feedback.


Facebook is one of the prominent social media applications where you can interact with Worldwide people. In the quarter of 2020, about 2.7 billion people are using Facebook. Its name is entered in the list of top 10 most used apps in both platforms IOS and android. Many of the people are availing the benefit by doing Facebook marketing that is helpful in their businesses. This mobile application is used everywhere in the world for social linkage, entertainment, business conversations, and many more.


Amazon is a big international e-commerce company that provides all goods such as equipment, furniture, appliances, grocery, stationery, food items, and etc. It got 1.28 million downloads in January 2020. Amazon was launched as an online bookstore in 1994, and now in 2020, it became the second most downloaded mobile application as compared to various shopping apps such as eBay, Ali Express, Shopify, etc.


Zoom is a user-friendly, precise, and most popular video chat tool. It launched in 2011, and in 2020 apple announced that zoom is the winner of this year in the App Store. As compared to Google Meet and GoToMeeting, Zoom is won the battle, and in this pandemic situation when schools, offices, universities, all are closed so people prefer to do all their work through this mobile application, like conducting their meetings and do an online study.


YouTube is a place to search for anything that you want to learn, however, it is about any product information you want, gaming video, or infotainment. YouTube has all the stuff for you. The feature that I like the most about YouTube is “Offline video streaming”. It has 2 billion active users and 79 percent of people have their own accounts that have posted insightful videos and in various categories, and via this mobile application, many people also make good revenue.


The mobile application that people use frequently and everyone has on their smartphones is WhatsApp. In 2020, WhatsApp hits the top position in reports as a most famous messaging app with 2 billion downloads. It is a way to easily communicate with people worldwide. The app is known for a chat through messages, voice notes, and video calls.

Why should companies invest in the development of mobile applications?

Mobile applications are the way to provide your business with the best user experience, help in promoting your business, build your brand value, and boost sales. However, if your business is improving then automatically you grab more customers. This is the key reason that’s why companies want to invest in the development of mobile applications.

Wrap Up

Every business is going online from traditional businesses, so do your business have an upgraded website or an application through which people can interact easily with your business and avail of your services. Now, digital transformation is necessary for giving a different and unique color to your business. Mobile applications are the innovative technological part, that helps to accelerate your business with modern techniques. Hire today a professional like Artx Pro that has a highly skilled developer team that moves your business to the greater heights by using their professionals’ skills and make robust and scalable applications that help in expanding your business rapidly.

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Social media marketing company vs Freelance marketers

Billions of people are tied to their smartphones since the first generation and use different social media platforms. Also, on the other hand, many people are doing business and want to expand it but they are confused that how to expand their businesses? Which person is the best choice for them that helps to manage their business? If you have a business and want to expand it, so having a business presence is a must. Website and mobile application is your business presence and marketing is the backbone for your business growth. Without marketing, you literally miss the potential audience, that’s why more people didn’t know about your business and you are unable to selling many services to your audience. In marketing, social media marketing is the best option for you and the social media platforms where mostly the professionals are accessible is LinkedIn.

Let’s talk about America, after the found research from we found that in America about 79% of the users use Facebook, 32% of users use Instagram, about 24% of users use Twitter, and 29% use LinkedIn. As I explained above, social media has the different sorts of platforms that people used most, and social media marketing is helpful for your business to generate your brand recognition, build your conversion around your brand, improve your overall ROI, and build a better relationship with your customers. But the main question is that who is the best for social media marketing that you appoint? Either you hire an individual person who is independent for all the work by own self just like a freelancer, another option is that you appoint a proper social media marketing company that has a professional and trained marketing team. Don’t make confusion in your mind! Here I can sort out all of your confusion by writing the pros and cons of hiring a freelancer’s marketers or appoint a social media marketing company.

Pros Of Hiring A Freelancer’s Marketers


Freelancers are flexible in doing your work rapidly and they quickly adapt your schedule and the marketing campaigns that you should tell them, and when you dealing with only the individual person, there is no other person to cope with.


Freelancers are just like birds, that you can grab from anywhere and at any time for social media marketing.


The most efficient benefit that gets from the freelancers is that they are cheaper than the company because neither they have a team nor they would pay someone else. They charge bucks for themselves.

Cons Of Hiring A Freelancer’s Marketers

Fewer Resources

Freelancers have fewer assets and don’t have a professional team, they do your project with fewer resources.

Deal several projects

On the other hand, freelancers are independent that they deal with several projects at one time, that’s why they feel difficulty in marketing your social media and don’t be able to give actual time to your project as it needs.

Pros of Hiring a Social Media Marketing Company


Social media marketing company have a team and they handling many projects at a time, but there is always one trained marketer is around to help you all the time.


The company is enriched with resources or assets that helpful for managing your business furtherly.


Social media marketing company have the professional team that they are always available for answering your queries, do authentic generic posting for you, that helps in managing your business rapidly.

Cons of Hiring Social Media Marketing Company

Bit Costlier

If you appoint a social media marketing company, then it is a bit expensive compared with freelancers. Because the company has the team that they linkage with your projects and providing their own different skills.

Is social media marketing being necessary for your business?

Absolutely yes! Social media marketing is one of the most mandatory parts of digital marketing. Through by doing the marketing on different social media platforms, you can grasp more customers for your business in a very short period of time. If you do not get benefit from it, you miss the worthwhile digital marketing opportunity from your business. Hence, on the other of side people can’t know much about your products, and the services that you provide in your business, and also more people can’t able to avail themselves of it, without social media marketing. It is a bit challenging.

To Sum Up

At some points, freelancers are a good choice for you if you have a tight budget, and don’t have a large brand. On the other hand, if you want to enhance your brand and improve your brand recognition then you should go with a digital marketing company. Whenever you hire someone for social media marketing, once move your camera on your goals that you appoint someone, is perfect for achieving your business goals or not?

How ARTX PRO can help your business through social media marketing?

At ARTX PRO we have an expert marketing team that manages your several social media pages and also improves your brand recognition by doing social media marketing. We build your business profile in such a way that more people could connect with your business and know who are you, what your business is? We have all those assets for you that are definitely helpful in your business.

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Digital Marketing Agency vs Freelancer, Who’s Won the Battle?

Let’s start our article with a simple marketing example; you own a business but does it grow without marketing? You do marketing but how? Is it possible without a digital marketing agency? So, you’ve any type of business you need a marketing agency to reach the potential customers and your business goals. Digital marketing plays an essential role in your business and helps, in turn, your business is a reputable and authoritative brand that indicates your credibility and build trust with your potential audience. The current digital era empowers professionals to manage all the things on a website or on social media networks. Now there is a situation, either you hire a freelancer or a proper digital marketing agency to promote your business. It might sound confusing to you! But here you can wipe out all of your confusion by reading the pros and cons of hiring a digital marketing agency or freelancers.

Pros of Hiring Freelancers

Quality Assurance Work

If you hire a freelancer for your project, he or she will have the knowledge to provide you a quality project, if they are experienced in your provided project. Usually, the freelancers have a strong educational background that sustains their long-term employment.

Delivery on Time

Mostly, the freelancers can operate and do their best results in your projects. Whenever you give them a project, they are very passionate about their work and deliver your project on time. Hence, they are highly dedicated and committed to their jobs.


Freelancers are cost-effective; they do your project at minimal rates as compared to digital marketing agencies.

Cons of Hiring Freelancers

Not Secure About Their Skills

There is no doubt that when you hire a freelancer it is difficult to judge their potential and skills for your project. Sometimes, there is a possibility that they might disagree to do your project after you brief them. Then you move on to the next one and explain it on and on. This is also time-consuming.


Leave Your Project in Between

As freelancers work remotely, so there is a possibility that they might be left the project incomplete, without telling you about the progress which is necessary for you.

Late Project Delivery

Freelancers take a long term time to finish their project because having enough resources.

Pros of Hiring Digital Marketing Agency

Trained & Professional Team

Working with a digital marketing agency, you’ll get experienced, skillful, and trained professionals that will have a huge range of skills. You never need to repeat your vision over and over to every team member. Also, the best digital marketing agency has the ability to do your work that is best for your business.

Flexibility in Work

Digital marketing agencies have the ability to execute projects with strong communication and work flexibility.

Best Advice for Your Business

A reputable digital marketing agency wants to have long-term work relationships with their clients. They have an understanding of your business and suggest suitable ideas for your business.

High-Quality Assurance Work

Digital marketing agency delivers the project on time with 100% client satisfaction. It’s because they have a professional team that has the ability to meet the deadlines with maintaining the work quality.

Cons of Hiring Digital Marketing Agency

Bit Expensive

Digital Marketing Agencies are more expensive as compared to freelancers. Because there are numerous employees that are engaged in projects.


The most prominent difference that comes to your mind, when you want to assign your project is “cost”. It is totally up to you either you hire a freelancer or digital marketing agency for your next project. But along this, you also should realize the quality work that the good digital marketing agency has assured to provide you on-time, with the help of the skillfully trained team. However, if you have a project that does not require critical skills then hiring a freelancer would be the best option for you. If you want to boost your marketing strategy and reach potential customers then digital marketing is the best choice for you.

Which digital marketing is best for you?

Artx Pro is a digital marketing agency that has a skilled & professional team of graphic designers, content writers, web developers, animators, and social media managers. Our main priority is to win our customer’s hearts by providing them a high quality of work according to their business objectives. We are ready to work on your project with our diligence. Give a free call now and discuss your business goals.

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