Social Media Should Be Foremost Priority For My Business

Did you know that social media advertising revenue is forecasted to grow US$89.5 billion in 2019 and expected to grow US$138.4 billion by 2025? Also, social media advertising marketing is the second-largest market within digital advertising.

In digital marketing, there are many techniques to use and move your business to the peak. With the various digital marketing techniques, social media marketing is a successful strategy that you can use to sustain your business.

Many people use social media from a different point of view. Some of them use it as entertainment, some for exploring new things, and some are used for their business growth.

It is up to you that from which point of view you use it. People get a pile of perks from social media because they use it for their business growth. Social media is a great source of income. Thus the majority of people have used it, and they usually have one account on various platforms. Hence, they are staying active and keep in touch with the world all the time.

When a business thrives, and the audience knows their company name and services that they provide in their business. So is this act being possible without social media? Social media is a platform where abundant people are linkage with each other, it is the way you provide complete awareness about your services, your products, and anything which you like to share with your audience regarding your company.

But wait! What are you thinking? It’s just a way where you provide awareness about your company?

No! Social media marketing is not just the name to providing awareness about your business. It’s a strategy through which you can make people aware about your business, and when people become aware of your business, they visit your website to explore things. This tactic is also helpful to boost website traffic.

In this article, you will understand core points that why social media marketing is the foremost priority in your business. Let’s do deep dive in it:

Main Points That Social Media Marketing Should Be Foremost Priority for Your Business

If you make your mindset that you can spend your valuable time and bucks on social media marketing, first gather appropriate information about the benefit of social media marketing. Here are the main good reasons that you can hop in it and swiftly started:

Improve Brand Awareness

People like your brand and trust your services if they see that you always stay active and share valuable stuff. About 90% of people use social media to communicate directly with other businesses. It is the most profitable and stress-free marketing platform and assists in boost your brand’s visibility and recognition if you can do it engagingly and adequately.

Hence, having a social media page for your brand will provide many perks to your business and helps to increase the audience in zero time. Once if your brand affix in the customer’s eye, they’ll remember it at the time of purchasing and becomes more consistent and recognizable.

Linkage with Customers

By staying active on different social media platforms, you can easily engage with your customer. Different social media platforms are ways for engaging and interacting with the audience. Once you get engaged with customers, you effortlessly communicate with your entire audience, and then you quickly get linkage and convey your brand message to them.

Gradually, your business starts reaching a valuable audience who trust your business and interested in attaining your products or services. This is a fascinating way of customer engagement that you should keep maintain by appropriately doing social media on various platforms.

Budget-Friendly

Marketing via social media is a very cost-effective technique. You make your account easily on various platforms and effortlessly explore all the trending things in the entire globe. Suppose you want to increase your business at a reasonable cost and very swiftly.

To escalate up business quickly and effortlessly, social media marketing is viable. Once you invest your time and bucks for this, you will earn more from this. Hence, it is a grand scheme where you increase your ROI and grasp more audience.

Increase in Traffic

Once you gain the audience’s trust and make your brand place in their hearts, so traffic will automatically increase on your website. If you upload a generic post with unique content, they click on your post and then appear on your website.

This act is beneficial to increase your web traffic, and when the many audiences come to your website, your website automatically starts ranking and commences in generating revenue for you.

Get Better Brand Authority

Brand authority leads a pivotal role in every business. Having appropriate branding is mandatory. Hence, brand authority is the name of the trust you gain about your business for your audience by providing them with proper unique services or products.

So, now the question is how you could gain your audience’s trust?

Social media marketing is the way where you gain trust by providing your audience with compelling posts, unique content and answer their questions if they might have. If you interact with your audience and answer all their queries, they trust your business and your products or services.

Final Words

Brand Awareness, engagement with customers, More Traffic, Brand Authority, and availability at mandatory prices are enough to prioritize social media to your business. As you know, social media is a very effective marketing strategy and helps to enlighten your business furtherly. Also, it has plenty of options to expand your business with its various techniques. You can commence marketing on different platforms like:

  • WhatsApp
  • Facebook
  • Instagram
  • YouTube
  • LinkedIn
  • Twitter

So, what are you thinking? Are you ready to move with this campaign that is getting tons of benefits from social media? Hire today an empirical team that takes an interest in boosting your business and doing marketing with a beneficial scheme just like an Artx Pro!

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Social Media Agency Vs. In-House Social Media Team

Every moment of our life is documented on social media today. It is almost an unsaid rule now, that you must have social media identity that is in line with the work you do. Because social media offers an equal and open ground for all and you can make the most out of it. If you want to scale up your social media marketing, you will need efficient staff that can take charge of and executes your strategy. But should you create your own in-house social media team or hire an agency partner? There are enthralling reasons for both, and it mostly depends on your situation. Stay with me to figure out which decision is better for you.

In-House vs. Agency… what is the difference? 

In-house social media marketing revolves around an internal marketing team, which your company maintains to market your business.

Working with an agency is quite different. Social media agency uses an outsourced or external marketing team, which you pay to use in marketing your business.

In-House Social Media Marketing:

Building an internal marketing team to manage, develop, and execute your social media marketing strategy. It comes with few advantages. As a general rule, an in-house team provides the authority with a tighter and more focused team.

Pros:

The benefits of in-house marketing include:

Employees are more focused:

In-house marketing teams focus solely on your business. While the agency will learn your brand first and then dedicate employees and time to its marketing strategy. There are also chances that the team assigned to your project most likely works with other clients too.

Juggling multiple responsibilities means the agency you are partnered with may not be able to invest 100% with your company. But keep in mind if an agency is working with multiple clients at a time, may still have the potential to achieve your business goals.

Brand familiarity:

When you have an in-house team, they know your brand, which reflects all their marketing decisions and materials. While agencies will take time to learn your company’s value, tone, and overall brand.

More autonomy:

As a social media manager, you will have the responsibility only for your brand’s audience. In an agency, you need to report to several clients from different industries. This gives you more autonomy to make changes, experiment without consulting stakeholders, and diversify strategies.

Cons:

Building an in-house team comes with some drawbacks, though, including:

You might miss diversity:

Working with one brand only might make you lose interest in time. Though working in-house helps you understand better and stay focused. But boredom may knock at the door from time to time to see if you are up for a challenge.

More expense on resources:

Creating an in-house team working on social media marketing can sometimes turn out to be more expensive. It sometimes may lead to tunnel vision where the team members are so driven by company emotions and values that they are unable to foresee any shortcomings.

Scalability:

When you can scale your business and marketing efforts, it is a tremendous benefit. Unfortunately, it is very difficult for in-house teams to scale than agency teams.

With in-house marketing, you have limited resources and limited staff. To scale your efforts, you need to either hire another team member or decrease work, which takes time.

Outsourcing to Social Media Agency:

Social media marketing agencies are companies that help other businesses by performing a specific function, development, marketing, or design. They act as a great substitute for an in-house team, serving the same labor function but outside the organization.

Pros:

Here are the advantages of working with a social media marketing agency:

Diverse skills:

When you hire an agency, you are not hiring just one employee. You are hiring a whole team, which may sometimes be ten or more employees.

Working with the agency may help you with SEO, you may find that they have experts that can help in producing content or even designers that can assist you to improve your user experience. This provides more perspective and flexibility in your work.

Transparent vetting:

While hiring in-house, it gets difficult to accurately wet the quality of hire. References turn out to be useful, but employers choose to stay on the safe side and give a positive reference to prevent any potential legal trouble.

However, in agencies, clients are very vocal and transparent if the agency has underperformed. You can easily excess client’s reviews about a particular agency on their websites before deciding to work with them.

Scalable:

Scaling a business isn’t easy. The key challenges that come with scaling are:

  • Getting the right talent
  • Getting enough new customers

Partnering with the right agency can help you achieve these two scaling challenges.

Software and tools:

When hiring an agency, your company doesn’t need to worry about researching and purchasing marketing tools. Your agency will have all the access to marketing tools already. Marketing agencies also have marketing software that makes tracking and measuring your marketing campaign easier

Cons:

Working with a social media marketing agency does come with its baggage of drawbacks, including:

Control: 

Organizations that prefer to complete authority over their marketing campaign will encounter some growing pains when working with a social media marketing agency. This is because agencies tend to work with some freedom.

Always keep in mind, trusting your agency can also help your organization reduce the bottlenecks that come with outsourcing marketing.

Location:

You can find several marketing agencies across the world, which becomes a drawback for companies that want to work with a local marketing company. For instance, maybe you find the perfect agency for your company, but they are across the country. And this situation can get challenging when aligning schedules.

If you decide to hire an agency in a different time zone, choose the one that has experience with such client relationships.

Conclusion: 

Whether you hire an agency or build your own in-house team, it will come down to your unique situation. You need to consider all the variables like cost, your market, and most importantly your ability to create a great team. Also, remember that it doesn’t have to be a binary decision. The best route to success may be a combination of few in-house hires supplemented with a social media marketing agency.

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Custom Website Vs WordPress Website, Which is Better

You have heard about the importance of a website in business in the previous article, but do you know which sort of website is beneficial for your business? Don’t stop reading here we doing a complete clarity of custom website vs wordpress website.

However, if you are going to update your website or build it from scratch, you think once, either you go with a custom website or a WordPress because every website has its own pros and cons, and secondly, both are better at their own places. But it is imperative to take the final decision that which one technology is accurate for your business. Let’s discuss briefly:

Do You Know What Actually CMS is?

Before going ahead, first, solve the issue that you require a Content Management System (CMS) for your business or not, and what it is? Actually, the CMS is software that allows the user to edit your content without the need for any technical requirements.

From the developer’s angle, CMS provides a structure with a pre-configured core that can be protracted with plugins and themes. In short, CMS provides lots of perks to developers that can develop a website in the easiest way. CMS not only used to build websites but also can be used for other documentation like maintaining web content or others.

Hence, the CMS is mobile-friendly, quick deployment, budget-friendly, easy to maintain, and has a lot of functionalities like an extension of plugins. If we look only for CMS, so it gave lots of advantages and provides your website with a user-friendly experience; also it seems like a custom website if you choose the right developer that knows all the major and basic functionalities of the website.

After understanding what CMS is, it’s time to briefly describe what the custom website and what the WordPress website is, and to whom you should move with? Let’s move forward.

WordPress Website

If you do research and search websites, you already heard about WordPress. It is the global most popular CMS platform that people use most. According to the research of https://www.justsomecoding.com/, about 60% of the website in the world are created on WordPress. In this type of websites, it is easy to find themes, templates, and plugins. It is also accessible to update content and new functionalities on your website.

Advantages of WordPress Website

  • Rank Higher

WordPress has different sort of plugins and tools for optimizing SEO content and is usually tends to rank higher for their keywords.

  • Mobile-Friendly 

In WordPress, you have a variety of mobile-friendly themes designs, and the user can also make the website mobile responsive with the help of a lot of plugins and tools.

  •  New Features

The best thing in WordPress is Plugins. Plugins offer you to add the specific functionalities in your website and provide an engulfing start as compared to other things that might take some time and effort.

  •  Fast Development 

In the WordPress development process, you can get your project quickly as compared to custom websites because, in WordPress, there are plugins to add them and pre-configured according to the client’s requirements.

  • Budget-Friendly 

One of the main reason for going with WordPress that it is very cost-effective and under your budget.

Disadvantages of WordPress Website

  • Steal Data

A WordPress website has the main disadvantage is that the hackers can easily hack your website and further steal your data but in one condition, they won’t be able to hack your website or spammed data if you do maintain it regularly.

Custom Website

Custom websites are developed from scratch with relevant programming languages. These websites are developed by professional developers that are amenable to doing work according to their business needs and requirements. There are no templates, or anything is used. All the things are developed in a new way, and with new ideas as per the client`s need and requirements.

Advantages of Custom Websites

 

  • Terrific Functionalities 

In custom websites, you can add lots of designing picture and feature to your website compared to WordPress websites.

  • User Experience 

Custom Websites are developed in an engaging way, accessible to users, and more adequate that provides a gratify and smooth experience to users.

  • Prevention from Hackers

In a custom website, it is strenuous to hack your website or steal data and content, because it will be built with custom code that is harder to crack it.

  • According to Business

This website is completely developed according to your business needs and ideas. Hence all the functionalities and styles are exactly according to your brand.

  • Manageable 

When you develop your website from scratch, so the website developer is aware of all functionalities and features of your website. so it is easily manageable and update your website to stay ahead of the curve.

 

Disadvantages of Custom Websites 

  • Costlier

The main noticeable disadvantage of the website that is a bit costlier as compared to a WordPress website.

What to Choose From Both of Them?

Both are the fit choices as their own places, but you just have to keep an eye on your business needs and goals. If you have a tight budget and you do not need a lot of high functionalities and don’t have too much time, then move with a WordPress website. On the other hand, if you are looking for a website that is highly customized, has a unique design, and all functionalities according to your desire, then you move with a custom website.

Summarizing

A website is a mandatory tool in your business, so choosing the best website and developers are the step of your business success. After considering your business goals and ideas, choose a website no matter its WordPress website or custom website. After choosing the website, then appoint an experienced developer that understands your business requirements and tries to move your business to greater heights.

If you think that the WordPress website or custom website is suitable for your business no matter what it is. ARTX PRO is here for you and our developers are ready to understand your business requirements, after understanding they build a website that is actually beneficial for your business and move your brand name forward to your competitors. So, what are you waiting for? Give us a call now and discuss your goals!

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Is Website Maintenance Imperative For My Business?

In online business, your website is a gateway where people visit and think about your overall business and also that either your website is best to buy your products or it’s just a waste of time and money. Then they take a decision after looking at your website if its functionalities work properly and they can easily access all the components and feels pleasant so they spend time on your website and avail services. On the other hand, people build a user-friendly and elegant website, then usually don’t give a look later. So when a visitor opens it and doesn’t feel complacent so they left your website after a few seconds and this is not a good sign for business.

Now here we take an example to elaborate. If a person buys a car and drives it regularly. After a few days that need some maintenance like oil change, filter cleaning or changing, engine tunning, etc. If that person does not maintain the car properly, it will become obsolete before it is supposed to be. Maintenance is indispensable to keep things running. Similarly, website maintenance in routine is necessary that all the components are working steadily and in a safe way. Here we discuss more than why maintenance service is essential.

Are you also not the type of person that does not give attention to maintenance? Don’t worry! I can sort out this problem by giving the awareness to you about why website maintenance is mandatory for your business? What it is and so on. Let’s begin it!

What is Website Maintenance?

Website maintenance plays an important role to resolve or remove the bugs and issues from your website and keep it update and relevant, this means that grab more customers if your website is looking user-friendly and healthy. So, it is the way to rapidly increase your ranking and also strengthen your SEO that shows at the top of the Search Engine Result Pages (SERPs) just because of having the proper website functionalities.

Why Website Maintenance is Mandatory for Business?

Maintenance and upgrading your website with new features is important because when your website is properly maintaining then it prevents you from hackers and constantly increases the website traffic and so on. Here we discuss in brief:

Prevent from Hackers

Website maintenance services provide you safety and keep prevent your website from hackers. Usually, hackers can hack any of your websites but there are more chances without website maintenance. Either you have a custom website or content management system like WordPress, Joomla, Shopify, and others, you don’t need to worry about security if you give your website under maintenance, just keep surveillance of your website software patches and its security updates.

Increases in Website Traffic

Anyone that owns a business, definitely want to get more traffic to their websites and enhance their online presence. For increasing the traffic on the website, they can also avail the service of SEO. So, when the audience searches your website with relevant keywords your website comes at the top because it is SEO-friendly, but on the other hand, if your website is SEO friendly and not have the proper functionalities and users feel difficult in finding products or services. So the search engine will automatically lose the ranking from your website because of improper functionalities.

Making Back-Up is Essential

Back up your given data on the website is necessary. If you lost your files or data due to a natural disaster or any other issue, so you don’t need to again build your website from scratch, absolutely it will take your precious time and money. In website maintenance making back up all of your website data is the important part. You can be backing up your files by availing of the website maintenance service. If your website is simpler so back up monthly is presumably ample. On the other hand, if your website has very compelling components such as content, images, which means that are constantly changing, then a backup is often may be analytical.

Benefits of Website Maintenance in Business

If you maintain your website properly, you can extract lots of benefits like an increase in sales, enhance business credibility, and make customers more aware of your product & services. It is very cost-effective. Let’s confer about its advantages:

Increase in Online Sales

If you own an e-commerce website or any sales business and you want to introduce further services and products to your customers, then firstly you should upgrade a website that can easily show your business presence. Customers should feel safe with your functionalities and willing to provide personal information to buy products. So, this act increases online sales. Remember that, if your website doesn’t work smoothly you will be losing many potential sales.

Budget-Friendly

If you really want to expand your business, you just have to give attention to your website so the minimizes bugs and issues are removed automatically from your website. A maintained and upgraded website not only removes the bugs but also it increases traffic and so on. Website maintenance gives a lot of benefits if compared to its cost. Hence, it is very budget-friendly.

Enhance Business Credibility

If you maintain your website, you will absolutely get positive feedback and reviews from your clients, and in order to gain the trust of your audience. They should know that you are worthy to provide the best services and products. They easily find services from your website and happily send you their positive reviews. This helps you to enhance your business credibility.

Customer Awareness

Maintaining a website in routine helps your customer to get awareness of your business. If you want to add any new service or products, update it and maintain it in a way that persuades the customer to buy your new product and gives a flourishing look to your website

Summarizing

Website maintenance is very important for all sorts of businesses. In our digital era, the website is the key factor for a business and definitely, its maintenance is an essential part. In this cost-effective website maintenance, boosts your sales, grabs more customers, and also providing an attractive business environment. Through website maintenance, you would strengthen your search rankings, get more traffic, and improved the overall site performance.

At Artx Pro, we provide website hosting and website maintenance services. Our professional team removes all the bugs and provides you a smooth-running website that you can use without stress, and the audience that visits your site easily access all the products and services and give you positive feedback. So what you are waiting for? Feel free to call us now and get the best support services from our experts. ARTX PRO is ready to boost your business on the highest peak!

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Analyze Seo’s Valuation In Digital Marketing

Everyone wants to move their businesses to the top level, they try different digital things to move their website to the top and striving to access many customers. Here I discuss the most top-rated digital factor that is “Search Engine Optimization” (SEO), it is the way to make your website easily accessible to everyone, simpler to find, easier to crawl, and uncomplicated to categorize.

In companies, SEO increases the exposure and visibility of your website and improves your site’s overall ranking with different topics and keywords. When an explorer searches any kind of services through the search engine, your company’s website is listed on the main page of a search engine, so that they can access you and click on your site if it is shown on the top of the Search Engine Result Pages (SERPs).

It is the most imperative digital marketing factor and everyone needs it who owns a business and obviously, they also want it to stay geared and ace the competition. However, in this write-up, you would understand that what’s SEO is? Why it is important for business & so on. Let’s start it!

What is SEO?

It is the name of multiple strategies, practices, and has an ultimate goal to improve your website ranking, position and take grasp of more traffic, it’s basically known as “Search Engine Optimization”.

Types of SEO

SEO has three kinds: On-page, Off-page, & Technical SEO. On-page SEO is a name of internal practice on the site and helps in improving the ranking and visibility. For optimizing the On-Page SEO, keep in mind key factors that are keyword researching, images, meta description, title tags, and so on. On another side, Off-page SEO known as external practice, and taking action outside of your website, and increases the rankings in the search engine result pages (SERPs). In Off-page SEO building the backlinks from the other websites and tell the search engine that your website is high in quality and more valuable. The last one is Technical SEO, this is very helpful to optimize your site’s indexing, crawl ability, site speed, security, interpretation, website architecture, and so on. It gives the latest impact on enhancing of site’s visibility.

Importance of SEO

It is strenuous to find your top-services-provided company if your website does not manipulate with the service of SEO. All the things that are used in the market, are move from your hand rapidly like your competitors, that are moving hundred times on top and you stay on the back, remember that when an explorer searches anything he doesn’t spend time above 6 to 7 seconds and found their results rapidly, but there is a problem for you if your website is not on the top of SERPs because you do not avail a lot of traffic on-site and customer do not access your website.

If you also face these types of problems so, in this situation, SEO is a feasible option for you. To ranking high, and improve your site’s visibility, or to gain more traffic whatever it is SEO helps you, to move your site to the top and stands your business ahead of your marketing competitors.

It doesn’t matter what type of business is, what products are you selling, or what condition your business has? It is a small or large, successful or struggling, company or industry, every type of business owners want that their business is shown at the top and people come and buy their products. So it is not possible just for your thinking, move on, and make your website SEO friendly. There are many industries, companies, and businesses that take benefit from SEO service and then move their business to greater heights. So, why you aren’t?

Benefits of SEO

After recognizing the significance of the SEO, it’s time to gain perks clarity of it:

Valuable Traffic

SEO provides optimization, for you to appear on the top of the SERPs. By visible on the top of the search results, you can easily get the valuable traffic of users because when they search for a thing that services your site also provide, so the users click on the top website and all the traffic automatically comes to your site.

Better User-Experience

If you want to grab an audience or having a lot of traffic on-site, so make sure that your site is user-friendly so they choose to visit your site and read anything if it looks interesting. SEO not only increase ranking and traffic but also pushes the user experience to make it better.

Quality Brand Awareness

To have quality brand awareness means to rapidly grow your business. Brand awareness is mandatory for expanding business. Search Engine ranks your website the higher and also improves brand awareness with your customers.

Compete with Competitors

When your website positioned at the top of the list, definitely it gains traffic and when traffic accesses your website, your competitors want to compete with you and want to move their website ahead of yours. In that situation, Search Engine Optimization optimizes your website and keep you forward from your competitors.

Budget-Friendly

Availing the service of Search Engine Optimization from the trusted digital marketing company, you didn’t waste your time if you invest your money in this because it is the effective and budget-friendly digital marketing factor that given you proven results further. SEO is cost-effective as compared to its results and it not very costlier.

Final Thoughts

Digital marketing endeavors aren’t successful without SEO. Simply that SEO is the backbone of the business, it gives much attention to boosting your ranking in the SERP that’s very crucial. SEO can help every type of business to increase brand awareness, traffic, customer experience, and so on. Hence, it is helpful in achieving the cutting-edge goals of your business. If you have a business make sure that you also take advantage of SEO. It is too pivotal.

What is the best digital marketing company that provides SEO services?

An SEO company is constantly evolving. Your website needs a trusted and highly experienced search engine optimizer that fully understands your business goals that what kinds of keywords your site moves at the top and who your competitors are, and many more. Here is Artx Pro, which has the expertise in search engine optimizing that improves your site’s visibility and credibility. If you want to increase the ranking of your site with an expert team, feel free to call us today! We are geared to catapult your business to the highest peak.

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Why mobile apps are important for your business

For the years, mobile phones played a vital role in the center of innovative technology. With the fast-evolving world, upcoming new high-tech, and rapidly growing market, mobile applications keep us relevant and stronger among the fast-changing world that makes our life easiest and helps us to compete with our competitors. The main reason for the popularity of smartphones is the mobile applications that are important for everyone which they download for several purposes, and enjoy to use it due to their high functionality and design. Every day, hundreds of new apps are introduced by the app development company that plays an important role in our daily routines, helpful in business, and many more.

If you own a business, so mobile application is the way to grab more customers. Peoples are using smartphones for everything, however, it’s to find a website, or getting food, booking a ride, or do online shopping. Hence, everything they do on their smartphones with several applications. It is the path to definitely attract more audience. Are you also interested to develop your mobile applications and get benefits from them, but before you start to develop your app, you should need to get aware of what sorts of apps were downloaded most in the year 2020. We are now in 2021, we should go for these apps that everyone is interested to download and beneficial for them. For this, we have to see statistics of applications that were downloaded in 2020.

Mobile Applications That Are Most Downloaded in 2020-21

According to users’ needs and desires, they have several choices to download the mobile applications, about 2.7 million apps are on the play store, and 2.1 million apps are on the app store. The few apps that are most downloaded and used in 2020 are addressed in this write-up:

TikTok

In 2016, TikTok was launched in China as Douyin and in 2017, it was launched by ByteDance for markets outside of China. There is no doubt to say that TikTok is one of the most downloaded apps in 2020. This entertainment app strongly beat out the top five most downloaded apps like YouTube, Instagram, WhatsApp, Facebook, and Messenger. Worldwide, TikTok has 800 million active users. It has downloaded around 2 Billion times on the App Store and Google Play Store. It is the best entertaining mobile application in which people entertain themselves in different ways. In this app, mostly the people doing just the lip-syncing and dancing and more entertain themselves in different ways.

Uber

Uber is one of the most popular, safe, and convenient ride-booking mobile application that gives access to users to easily hire drivers, cabs, and bikes. In the quarter of 2020, about 78 billion people used Uber. It helps users to book a ride and pick up them at the exact same location without waiting for long and drop them safely at their location. This cab service app has a simple payment integration and you give the payment through the card or by cash. Moreover, after reaching the destination, the users and drivers have the best option for online sharing their feedback.

Facebook

Facebook is one of the prominent social media applications where you can interact with Worldwide people. In the quarter of 2020, about 2.7 billion people are using Facebook. Its name is entered in the list of top 10 most used apps in both platforms IOS and android. Many of the people are availing the benefit by doing Facebook marketing that is helpful in their businesses. This mobile application is used everywhere in the world for social linkage, entertainment, business conversations, and many more.

Amazon

Amazon is a big international e-commerce company that provides all goods such as equipment, furniture, appliances, grocery, stationery, food items, and etc. It got 1.28 million downloads in January 2020. Amazon was launched as an online bookstore in 1994, and now in 2020, it became the second most downloaded mobile application as compared to various shopping apps such as eBay, Ali Express, Shopify, etc.

Zoom

Zoom is a user-friendly, precise, and most popular video chat tool. It launched in 2011, and in 2020 apple announced that zoom is the winner of this year in the App Store. As compared to Google Meet and GoToMeeting, Zoom is won the battle, and in this pandemic situation when schools, offices, universities, all are closed so people prefer to do all their work through this mobile application, like conducting their meetings and do an online study.

YouTube

YouTube is a place to search for anything that you want to learn, however, it is about any product information you want, gaming video, or infotainment. YouTube has all the stuff for you. The feature that I like the most about YouTube is “Offline video streaming”. It has 2 billion active users and 79 percent of people have their own accounts that have posted insightful videos and in various categories, and via this mobile application, many people also make good revenue.

WhatsApp

The mobile application that people use frequently and everyone has on their smartphones is WhatsApp. In 2020, WhatsApp hits the top position in reports as a most famous messaging app with 2 billion downloads. It is a way to easily communicate with people worldwide. The app is known for a chat through messages, voice notes, and video calls.

Why should companies invest in the development of mobile applications?

Mobile applications are the way to provide your business with the best user experience, help in promoting your business, build your brand value, and boost sales. However, if your business is improving then automatically you grab more customers. This is the key reason that’s why companies want to invest in the development of mobile applications.

Wrap Up

Every business is going online from traditional businesses, so do your business have an upgraded website or an application through which people can interact easily with your business and avail of your services. Now, digital transformation is necessary for giving a different and unique color to your business. Mobile applications are the innovative technological part, that helps to accelerate your business with modern techniques. Hire today a professional like Artx Pro that has a highly skilled developer team that moves your business to the greater heights by using their professionals’ skills and make robust and scalable applications that help in expanding your business rapidly.

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Social media marketing company vs Freelance marketers

Billions of people are tied to their smartphones since the first generation and use different social media platforms. Also, on the other hand, many people are doing business and want to expand it but they are confused that how to expand their businesses? Which person is the best choice for them that helps to manage their business? If you have a business and want to expand it, so having a business presence is a must. Website and mobile application is your business presence and marketing is the backbone for your business growth. Without marketing, you literally miss the potential audience, that’s why more people didn’t know about your business and you are unable to selling many services to your audience. In marketing, social media marketing is the best option for you and the social media platforms where mostly the professionals are accessible is LinkedIn.

Let’s talk about America, after the found research from pewresearch.org/ we found that in America about 79% of the users use Facebook, 32% of users use Instagram, about 24% of users use Twitter, and 29% use LinkedIn. As I explained above, social media has the different sorts of platforms that people used most, and social media marketing is helpful for your business to generate your brand recognition, build your conversion around your brand, improve your overall ROI, and build a better relationship with your customers. But the main question is that who is the best for social media marketing that you appoint? Either you hire an individual person who is independent for all the work by own self just like a freelancer, another option is that you appoint a proper social media marketing company that has a professional and trained marketing team. Don’t make confusion in your mind! Here I can sort out all of your confusion by writing the pros and cons of hiring a freelancer’s marketers or appoint a social media marketing company.

Pros Of Hiring A Freelancer’s Marketers

Flexibility

Freelancers are flexible in doing your work rapidly and they quickly adapt your schedule and the marketing campaigns that you should tell them, and when you dealing with only the individual person, there is no other person to cope with.

Accessible

Freelancers are just like birds, that you can grab from anywhere and at any time for social media marketing.

Cost-effective

The most efficient benefit that gets from the freelancers is that they are cheaper than the company because neither they have a team nor they would pay someone else. They charge bucks for themselves.

Cons Of Hiring A Freelancer’s Marketers

Fewer Resources

Freelancers have fewer assets and don’t have a professional team, they do your project with fewer resources.

Deal several projects

On the other hand, freelancers are independent that they deal with several projects at one time, that’s why they feel difficulty in marketing your social media and don’t be able to give actual time to your project as it needs.

Pros of Hiring a Social Media Marketing Company

Availability

Social media marketing company have a team and they handling many projects at a time, but there is always one trained marketer is around to help you all the time.

Assets

The company is enriched with resources or assets that helpful for managing your business furtherly.

Team

Social media marketing company have the professional team that they are always available for answering your queries, do authentic generic posting for you, that helps in managing your business rapidly.

Cons of Hiring Social Media Marketing Company

Bit Costlier

If you appoint a social media marketing company, then it is a bit expensive compared with freelancers. Because the company has the team that they linkage with your projects and providing their own different skills.

Is social media marketing being necessary for your business?

Absolutely yes! Social media marketing is one of the most mandatory parts of digital marketing. Through by doing the marketing on different social media platforms, you can grasp more customers for your business in a very short period of time. If you do not get benefit from it, you miss the worthwhile digital marketing opportunity from your business. Hence, on the other of side people can’t know much about your products, and the services that you provide in your business, and also more people can’t able to avail themselves of it, without social media marketing. It is a bit challenging.

To Sum Up

At some points, freelancers are a good choice for you if you have a tight budget, and don’t have a large brand. On the other hand, if you want to enhance your brand and improve your brand recognition then you should go with a digital marketing company. Whenever you hire someone for social media marketing, once move your camera on your goals that you appoint someone, is perfect for achieving your business goals or not?

How ARTX PRO can help your business through social media marketing?

At ARTX PRO we have an expert marketing team that manages your several social media pages and also improves your brand recognition by doing social media marketing. We build your business profile in such a way that more people could connect with your business and know who are you, what your business is? We have all those assets for you that are definitely helpful in your business.

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Digital Marketing Agency vs Freelancer, Who’s Won the Battle?

Let’s start our article with a simple marketing example; you own a business but does it grow without marketing? You do marketing but how? Is it possible without a digital marketing agency? So, you’ve any type of business you need a marketing agency to reach the potential customers and your business goals. Digital marketing plays an essential role in your business and helps, in turn, your business is a reputable and authoritative brand that indicates your credibility and build trust with your potential audience. The current digital era empowers professionals to manage all the things on a website or on social media networks. Now there is a situation, either you hire a freelancer or a proper digital marketing agency to promote your business. It might sound confusing to you! But here you can wipe out all of your confusion by reading the pros and cons of hiring a digital marketing agency or freelancers.

Pros of Hiring Freelancers

Quality Assurance Work

If you hire a freelancer for your project, he or she will have the knowledge to provide you a quality project, if they are experienced in your provided project. Usually, the freelancers have a strong educational background that sustains their long-term employment.

Delivery on Time

Mostly, the freelancers can operate and do their best results in your projects. Whenever you give them a project, they are very passionate about their work and deliver your project on time. Hence, they are highly dedicated and committed to their jobs.

Cost-effective

Freelancers are cost-effective; they do your project at minimal rates as compared to digital marketing agencies.

Cons of Hiring Freelancers

Not Secure About Their Skills

There is no doubt that when you hire a freelancer it is difficult to judge their potential and skills for your project. Sometimes, there is a possibility that they might disagree to do your project after you brief them. Then you move on to the next one and explain it on and on. This is also time-consuming.

 

Leave Your Project in Between

As freelancers work remotely, so there is a possibility that they might be left the project incomplete, without telling you about the progress which is necessary for you.

Late Project Delivery

Freelancers take a long term time to finish their project because having enough resources.

Pros of Hiring Digital Marketing Agency

Trained & Professional Team

Working with a digital marketing agency, you’ll get experienced, skillful, and trained professionals that will have a huge range of skills. You never need to repeat your vision over and over to every team member. Also, the best digital marketing agency has the ability to do your work that is best for your business.

Flexibility in Work

Digital marketing agencies have the ability to execute projects with strong communication and work flexibility.

Best Advice for Your Business

A reputable digital marketing agency wants to have long-term work relationships with their clients. They have an understanding of your business and suggest suitable ideas for your business.

High-Quality Assurance Work

Digital marketing agency delivers the project on time with 100% client satisfaction. It’s because they have a professional team that has the ability to meet the deadlines with maintaining the work quality.

Cons of Hiring Digital Marketing Agency

Bit Expensive

Digital Marketing Agencies are more expensive as compared to freelancers. Because there are numerous employees that are engaged in projects.

Summarizing

The most prominent difference that comes to your mind, when you want to assign your project is “cost”. It is totally up to you either you hire a freelancer or digital marketing agency for your next project. But along this, you also should realize the quality work that the good digital marketing agency has assured to provide you on-time, with the help of the skillfully trained team. However, if you have a project that does not require critical skills then hiring a freelancer would be the best option for you. If you want to boost your marketing strategy and reach potential customers then digital marketing is the best choice for you.

Which digital marketing is best for you?

Artx Pro is a digital marketing agency that has a skilled & professional team of graphic designers, content writers, web developers, animators, and social media managers. Our main priority is to win our customer’s hearts by providing them a high quality of work according to their business objectives. We are ready to work on your project with our diligence. Give a free call now and discuss your business goals.

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Importance of Social Media Marketing for Construction Industries

Social media is an ever-evolving landscape. On social media, every day is an opportunity to meet a new lead, engage with a client, learn about your audience’s buying journey, or even know your target audience better.

Social media strategies are more or less similar between builders, contractors, and remodelers. Because the construction industry is so visual, the same tactics and techniques apply. When used appropriately, social media can be your best sales tool!

What is social media marketing? 

Social media is the digital way to do what your company has been doing- get the word out. Social media marketing includes any kind of unpaid activity you do on social media platforms. If you post your blogs to Facebook or LinkedIn, or if you share some regular business updates on Twitter, this all comes under the umbrella of social media marketing.

Is social media marketing actually useful for construction companies? 

There is a reason more and more construction companies are using social media to market their products and services. Trust me, it works!

Social media is everywhere, and there is no chance of its going away anytime soon. Even if your company cannot drive the quality and quantity of leads you anticipated from social media, there are still plenty of objectives to keep up on social media networking platforms.

As social media is not disappearing anytime soon, and you need to tap into this free of cost opportunity for your business’s growth.

Why do social media matter for construction companies?

While social media may not feel prevalent for the construction industry, new stats reveal it is thriving, and industry leaders are hungry for opportunities to connect and engage. 

According to The Construction Marketing Association, 97% of construction professionals are active on social media.

Building your identity on social media channels helps your brand’s credibility and built trust with your customers. It is the best chance to step in and set up your social media game. It is the best platform to become a thought leader of your industry, grow awareness for your company, and draw new leads for your work team.

Your ideal buyer is on social media, but can social media drive results? 

It is crucial to remember that the same people that scroll through social media at their leisure to look at the cat video or popular meme are likely the same people that work as buyers, investors, finance professionals, etc. Social media for construction industries is vital to optimizing a positive brand perception. Creating online conversations builds free exposure, ensuring investors have made the right choice while injecting money into construction projects. A social newsfeed that shares:

  • Website content
  • Press releases
  • Creates brand identity and image
  • On-site projects
  • A consistent tone of voice
  • Job opportunities

It creates an engaging newsfeed and reassures the investors that the company is thriving and working in a positive direction. The social posts also have the advantages of grabbing a new audience’s attention for recruitment purposes, indicating the firm’s successful future.

Few out of many advantages are discussed below to understand the importance of social media marketing:

It humanizes your brand:

The point of social media is to exhibit what you can do and how you do it. It is a natural form of communication between consumers and businesses. Remember, people use social media for three reasons:

  • To connect with people.
  • To know and learn about something. What can you teach your viewers about your industry?
  • For entertainment- home walkthrough videos, time-lapse videos, and good photos-are great entertainment content.

Relatable content is the key to attract new audiences, and this type of content also helps you humanize your brand and shows your customers, your people, your pride, and your passion.

Social media generates trust and brand awareness:

Firstly, consumers need to know that your company exists and the best way to introduce yourself to share on social platforms. Social media marketing also enables you to establish your legitimacy as a home renovation contractor and can build trust with your consumers as a well-experienced builder. You can add the following practices for a successful social media marketing strategy:

  • Appear with your real name and contact info
  • Build legitimacy by sharing a real photo of the owner, the contractor, or director on your profile;
  • Develop your active brand profile with regular posts timely responses
  • Occasionally post personal stuff that has nothing to do with business

It gains more website traffic and leads:

Social media networks like Facebook allow you to post highly targeted social media advertisements with the appropriate target audience for your home building business. Your content also generates leads. Just keep sharing useful and authentic information.

Social media is the best platform to promote your content and engage consumers, ultimately resulting in your page’s SEO value. Announce free eBook download, new blog posts, or information and advice on remodeling or home building. Ensure all these posts appear in the form of teasers, with the end objective of getting users to click through your site to get complete access to the exciting content.

It works as a tool to connect with your audience:

By connecting with your subscribers and followers, you can invest in some social listening. When you can know your audience’s common pain points and queries, you can develop better solutions for them. It is the best way to get acquainted with your audience that ensures further sales.

It is an amplification platform for your brand:

Social media is a great forum to announce your company’s great news and share amazing content in the hands of people who want it. And turn most of them into your loyal customers.

Conclusion:

Though getting your social media strategy off the ground is a bit of work. There are entrepreneurs, construction project managers, business owners, and more somewhere in those millions of people on social media. To put it plainly, your ideal buyer and your target audience is on social media. You should be too!

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Get To Know About Digital Marketing & How Its Strategies Beneficial For Business

It is easy to get thinking that digital skills are very important for technology jobs like web designing, website development, content writing, and graphic designing. But this is true that the best digital skills it’s mean that having a good job because digital skills are such a meaningful and high chance to increase your career that related to digital marketing. In different ways, digital marketing is also the same as traditional marketing, in both marketing organizations is to develop beneficial connections with the expectations, and the leads of the customer. But traditional marketing is replaced few as digital marketing because digital marketing is designed to interact with today’s customer need and requirements. In today’s world, now everything is made online, all the businesses have taken a great turn from print advertising to email advertising. Digital marketing is not just a trendy marketing tool, it is the most effective marketing tool that has spread day-to-day.

What is Digital Marketing?

In simply, digital marketing is a means of achieving business goals with the help of different digital platforms by encouraging business services. Digital marketing has enormous popularity over the last few years and now it is one of the most useable terms in every business however it’s a small or large business.

There are a few strategies of digital marketing:

  1. Social media marketing
  2. Email marketing
  3. Content marketing
  4. Search Engine Optimization
  5. Pay-per-click advertising
  6. Website marketing
  7. Affiliate Marketing
Digital Marketing Services
Strategies

Strategies of the Digital Marketing

Digital marketing has different strategies but their goal is one to reach it through various routes. Just think that digital marketing is one agency and its strategies are the company’s employees, so the employees are only a goal that is business success and they try to attain it in different ways.

So, all digital marketing has to work to get more traffic, build awareness, and convert their leads into faithful customers for the business.

Although, digital marketing has owned different strategies. Let’s take a deep dive into the digital marketing strategies and know more about how do they get more traffic for the business.

Social Media Marketing

The most effective and trendy form of digital marketing is social media. Like SEO, also social media marketing is an effective way to use social media platforms such as Facebook, Instagram, and Twitter. While social media is beneficial about your products and the services and being to touch with your online audience on a platform where there they spend a lot of time. Also, you can use social media to run ad campaigns and engaging the content.

social-media
Email Marketing Services

Email Marketing

Email marketing is the basic source to generate more leads for your business through email, you communicate with your clients who loved your products and like your services and has chosen to subscribe to the updates of your business. Your chances are high in making the faithful customers, increases through email marketing. Many businesses use email marketing to send newsletters on weekly basis, promotional offers, and updates about their products and services.

Content Marketing

Content marketing is an important factor in digital marketing. If you have all the strategies of digital marketing, without content marketing you aren’t able to create the customer, brand, and also won’t be able to engage your online targeted audience that they take interest in your business. Content marketing is promoting your business and does convince to make a purchase in the different forms of content marketing such as blog posts, social media posts, eBooks, infographics, podcasts, and more other forms to build brand awareness or drive clicks, leads, and the sales.

Content Marketing
Seo Services

Search Engine Optimization (SEO)

 Everything you want to purchase or find any type of information you search it on Google Chrome. After the results delivered, a viewer usually finds information on the top or on the first of the page of Google search so this is SEO-friendly. One of the important steps in digital marketing is making your website SEO friendly. You will miss the opportunity to get exposure and the potential leads to your business without optimizing your website. SEO is a great way to appear on your site on the top of the Google page that increases your website’s traffic all the time.

Pay-Per-Click Advertising (PPC)

PPC has covered any type of digital marketing, in simple that when the user clicks on your advertising ad, you should have to pay for the number of clicks. In this way, you gain much more traffic to your website and move your website to the top of the level after attaining the PPC services.

PPC Marketing

Website Marketing

Your website is the largest marketing tool that is very helpful to your customers to purchase the products and services from your website. However, your website represents your overall business so keep in mind that your website is giving the latest impression on your visitors so make your website layout, its design, and the website content in the best way. Ensures it is a mobile-friendly website because many customers are like a website that is mobile-friendly. This is your responsibility to provide the best user experience that the user keeps on your website for a long time and buying all their digital marketing services from your website.

Affiliate Marketing

Affiliate marketing is paying someone to promote your products and services on their website, this form of marketing involves having a brand ambassador for your business who helps to interact with an online targeted audience and recommend the services and the products of your business. Having clear information on how each digital marketing strategy can contribute to your business will help in determining the high structure of digital marketing which you want to develop and execute it. You can easily interact with each individual in digital marketing and pay them to promote your business to a large number of audiences.

Electronic Marketing

Conclusion

To make the digital marketing business for you, you must build a strategy that is necessary for your business. In your digital marketing business, you must have to use the tools depending on your marketing campaign, your targeted audience, and the objectives of the business. With the use of digital marketing in the right way, you will be able to attract the audience to your business, develop awareness, and interact with them.

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