Category: Business

Why mobile apps are important for your business

For the years, mobile phones played a vital role in the center of innovative technology. With the fast-evolving world, upcoming new high-tech, and rapidly growing market, mobile applications keep us relevant and stronger among the fast-changing world that makes our life easiest and helps us to compete with our competitors. The main reason for the popularity of smartphones is the mobile applications that are important for everyone which they download for several purposes, and enjoy to use it due to their high functionality and design. Every day, hundreds of new apps are introduced by the app development company that plays an important role in our daily routines, helpful in business, and many more.

If you own a business, so mobile application is the way to grab more customers. Peoples are using smartphones for everything, however, it’s to find a website, or getting food, booking a ride, or do online shopping. Hence, everything they do on their smartphones with several applications. It is the path to definitely attract more audience. Are you also interested to develop your mobile applications and get benefits from them, but before you start to develop your app, you should need to get aware of what sorts of apps were downloaded most in the year 2020. We are now in 2021, we should go for these apps that everyone is interested to download and beneficial for them. For this, we have to see statistics of applications that were downloaded in 2020.

Mobile Applications That Are Most Downloaded in 2020-21

According to users’ needs and desires, they have several choices to download the mobile applications, about 2.7 million apps are on the play store, and 2.1 million apps are on the app store. The few apps that are most downloaded and used in 2020 are addressed in this write-up:


In 2016, TikTok was launched in China as Douyin and in 2017, it was launched by ByteDance for markets outside of China. There is no doubt to say that TikTok is one of the most downloaded apps in 2020. This entertainment app strongly beat out the top five most downloaded apps like YouTube, Instagram, WhatsApp, Facebook, and Messenger. Worldwide, TikTok has 800 million active users. It has downloaded around 2 Billion times on the App Store and Google Play Store. It is the best entertaining mobile application in which people entertain themselves in different ways. In this app, mostly the people doing just the lip-syncing and dancing and more entertain themselves in different ways.


Uber is one of the most popular, safe, and convenient ride-booking mobile application that gives access to users to easily hire drivers, cabs, and bikes. In the quarter of 2020, about 78 billion people used Uber. It helps users to book a ride and pick up them at the exact same location without waiting for long and drop them safely at their location. This cab service app has a simple payment integration and you give the payment through the card or by cash. Moreover, after reaching the destination, the users and drivers have the best option for online sharing their feedback.


Facebook is one of the prominent social media applications where you can interact with Worldwide people. In the quarter of 2020, about 2.7 billion people are using Facebook. Its name is entered in the list of top 10 most used apps in both platforms IOS and android. Many of the people are availing the benefit by doing Facebook marketing that is helpful in their businesses. This mobile application is used everywhere in the world for social linkage, entertainment, business conversations, and many more.


Amazon is a big international e-commerce company that provides all goods such as equipment, furniture, appliances, grocery, stationery, food items, and etc. It got 1.28 million downloads in January 2020. Amazon was launched as an online bookstore in 1994, and now in 2020, it became the second most downloaded mobile application as compared to various shopping apps such as eBay, Ali Express, Shopify, etc.


Zoom is a user-friendly, precise, and most popular video chat tool. It launched in 2011, and in 2020 apple announced that zoom is the winner of this year in the App Store. As compared to Google Meet and GoToMeeting, Zoom is won the battle, and in this pandemic situation when schools, offices, universities, all are closed so people prefer to do all their work through this mobile application, like conducting their meetings and do an online study.


YouTube is a place to search for anything that you want to learn, however, it is about any product information you want, gaming video, or infotainment. YouTube has all the stuff for you. The feature that I like the most about YouTube is “Offline video streaming”. It has 2 billion active users and 79 percent of people have their own accounts that have posted insightful videos and in various categories, and via this mobile application, many people also make good revenue.


The mobile application that people use frequently and everyone has on their smartphones is WhatsApp. In 2020, WhatsApp hits the top position in reports as a most famous messaging app with 2 billion downloads. It is a way to easily communicate with people worldwide. The app is known for a chat through messages, voice notes, and video calls.

Why should companies invest in the development of mobile applications?

Mobile applications are the way to provide your business with the best user experience, help in promoting your business, build your brand value, and boost sales. However, if your business is improving then automatically you grab more customers. This is the key reason that’s why companies want to invest in the development of mobile applications.

Wrap Up

Every business is going online from traditional businesses, so do your business have an upgraded website or an application through which people can interact easily with your business and avail of your services. Now, digital transformation is necessary for giving a different and unique color to your business. Mobile applications are the innovative technological part, that helps to accelerate your business with modern techniques. Hire today a professional like Artx Pro that has a highly skilled developer team that moves your business to the greater heights by using their professionals’ skills and make robust and scalable applications that help in expanding your business rapidly.

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Get To Know About Digital Marketing & How Its Strategies Beneficial For Business

It is easy to get thinking that digital skills are very important for technology jobs like web designing, website development, content writing, and graphic designing. But this is true that the best digital skills it’s mean that having a good job because digital skills are such a meaningful and high chance to increase your career that related to digital marketing. In different ways, digital marketing is also the same as traditional marketing, in both marketing organizations is to develop beneficial connections with the expectations, and the leads of the customer. But traditional marketing is replaced few as digital marketing because digital marketing is designed to interact with today’s customer need and requirements. In today’s world, now everything is made online, all the businesses have taken a great turn from print advertising to email advertising. Digital marketing is not just a trendy marketing tool, it is the most effective marketing tool that has spread day-to-day.

What is Digital Marketing?

In simply, digital marketing is a means of achieving business goals with the help of different digital platforms by encouraging business services. Digital marketing has enormous popularity over the last few years and now it is one of the most useable terms in every business however it’s a small or large business.

There are a few strategies of digital marketing:

  1. Social media marketing
  2. Email marketing
  3. Content marketing
  4. Search Engine Optimization
  5. Pay-per-click advertising
  6. Website marketing
  7. Affiliate Marketing
Digital Marketing Services

Strategies of the Digital Marketing

Digital marketing has different strategies but their goal is one to reach it through various routes. Just think that digital marketing is one agency and its strategies are the company’s employees, so the employees are only a goal that is business success and they try to attain it in different ways.

So, all digital marketing has to work to get more traffic, build awareness, and convert their leads into faithful customers for the business.

Although, digital marketing has owned different strategies. Let’s take a deep dive into the digital marketing strategies and know more about how do they get more traffic for the business.

Social Media Marketing

The most effective and trendy form of digital marketing is social media. Like SEO, also social media marketing is an effective way to use social media platforms such as Facebook, Instagram, and Twitter. While social media is beneficial about your products and the services and being to touch with your online audience on a platform where there they spend a lot of time. Also, you can use social media to run ad campaigns and engaging the content.

Email Marketing Services

Email Marketing

Email marketing is the basic source to generate more leads for your business through email, you communicate with your clients who loved your products and like your services and has chosen to subscribe to the updates of your business. Your chances are high in making the faithful customers, increases through email marketing. Many businesses use email marketing to send newsletters on weekly basis, promotional offers, and updates about their products and services.

Content Marketing

Content marketing is an important factor in digital marketing. If you have all the strategies of digital marketing, without content marketing you aren’t able to create the customer, brand, and also won’t be able to engage your online targeted audience that they take interest in your business. Content marketing is promoting your business and does convince to make a purchase in the different forms of content marketing such as blog posts, social media posts, eBooks, infographics, podcasts, and more other forms to build brand awareness or drive clicks, leads, and the sales.

Content Marketing
Seo Services

Search Engine Optimization (SEO)

 Everything you want to purchase or find any type of information you search it on Google Chrome. After the results delivered, a viewer usually finds information on the top or on the first of the page of Google search so this is SEO-friendly. One of the important steps in digital marketing is making your website SEO friendly. You will miss the opportunity to get exposure and the potential leads to your business without optimizing your website. SEO is a great way to appear on your site on the top of the Google page that increases your website’s traffic all the time.

Pay-Per-Click Advertising (PPC)

PPC has covered any type of digital marketing, in simple that when the user clicks on your advertising ad, you should have to pay for the number of clicks. In this way, you gain much more traffic to your website and move your website to the top of the level after attaining the PPC services.

PPC Marketing

Website Marketing

Your website is the largest marketing tool that is very helpful to your customers to purchase the products and services from your website. However, your website represents your overall business so keep in mind that your website is giving the latest impression on your visitors so make your website layout, its design, and the website content in the best way. Ensures it is a mobile-friendly website because many customers are like a website that is mobile-friendly. This is your responsibility to provide the best user experience that the user keeps on your website for a long time and buying all their digital marketing services from your website.

Affiliate Marketing

Affiliate marketing is paying someone to promote your products and services on their website, this form of marketing involves having a brand ambassador for your business who helps to interact with an online targeted audience and recommend the services and the products of your business. Having clear information on how each digital marketing strategy can contribute to your business will help in determining the high structure of digital marketing which you want to develop and execute it. You can easily interact with each individual in digital marketing and pay them to promote your business to a large number of audiences.

Electronic Marketing


To make the digital marketing business for you, you must build a strategy that is necessary for your business. In your digital marketing business, you must have to use the tools depending on your marketing campaign, your targeted audience, and the objectives of the business. With the use of digital marketing in the right way, you will be able to attract the audience to your business, develop awareness, and interact with them.

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