Category: Social Media

Social Media Should Be Foremost Priority For My Business

Did you know that social media advertising revenue is forecasted to grow US$89.5 billion in 2019 and expected to grow US$138.4 billion by 2025? Also, social media advertising marketing is the second-largest market within digital advertising.

In digital marketing, there are many techniques to use and move your business to the peak. With the various digital marketing techniques, social media marketing is a successful strategy that you can use to sustain your business.

Many people use social media from a different point of view. Some of them use it as entertainment, some for exploring new things, and some are used for their business growth.

It is up to you that from which point of view you use it. People get a pile of perks from social media because they use it for their business growth. Social media is a great source of income. Thus the majority of people have used it, and they usually have one account on various platforms. Hence, they are staying active and keep in touch with the world all the time.

When a business thrives, and the audience knows their company name and services that they provide in their business. So is this act being possible without social media? Social media is a platform where abundant people are linkage with each other, it is the way you provide complete awareness about your services, your products, and anything which you like to share with your audience regarding your company.

But wait! What are you thinking? It’s just a way where you provide awareness about your company?

No! Social media marketing is not just the name to providing awareness about your business. It’s a strategy through which you can make people aware about your business, and when people become aware of your business, they visit your website to explore things. This tactic is also helpful to boost website traffic.

In this article, you will understand core points that why social media marketing is the foremost priority in your business. Let’s do deep dive in it:

Main Points That Social Media Marketing Should Be Foremost Priority for Your Business

If you make your mindset that you can spend your valuable time and bucks on social media marketing, first gather appropriate information about the benefit of social media marketing. Here are the main good reasons that you can hop in it and swiftly started:

Improve Brand Awareness

People like your brand and trust your services if they see that you always stay active and share valuable stuff. About 90% of people use social media to communicate directly with other businesses. It is the most profitable and stress-free marketing platform and assists in boost your brand’s visibility and recognition if you can do it engagingly and adequately.

Hence, having a social media page for your brand will provide many perks to your business and helps to increase the audience in zero time. Once if your brand affix in the customer’s eye, they’ll remember it at the time of purchasing and becomes more consistent and recognizable.

Linkage with Customers

By staying active on different social media platforms, you can easily engage with your customer. Different social media platforms are ways for engaging and interacting with the audience. Once you get engaged with customers, you effortlessly communicate with your entire audience, and then you quickly get linkage and convey your brand message to them.

Gradually, your business starts reaching a valuable audience who trust your business and interested in attaining your products or services. This is a fascinating way of customer engagement that you should keep maintain by appropriately doing social media on various platforms.


Marketing via social media is a very cost-effective technique. You make your account easily on various platforms and effortlessly explore all the trending things in the entire globe. Suppose you want to increase your business at a reasonable cost and very swiftly.

To escalate up business quickly and effortlessly, social media marketing is viable. Once you invest your time and bucks for this, you will earn more from this. Hence, it is a grand scheme where you increase your ROI and grasp more audience.

Increase in Traffic

Once you gain the audience’s trust and make your brand place in their hearts, so traffic will automatically increase on your website. If you upload a generic post with unique content, they click on your post and then appear on your website.

This act is beneficial to increase your web traffic, and when the many audiences come to your website, your website automatically starts ranking and commences in generating revenue for you.

Get Better Brand Authority

Brand authority leads a pivotal role in every business. Having appropriate branding is mandatory. Hence, brand authority is the name of the trust you gain about your business for your audience by providing them with proper unique services or products.

So, now the question is how you could gain your audience’s trust?

Social media marketing is the way where you gain trust by providing your audience with compelling posts, unique content and answer their questions if they might have. If you interact with your audience and answer all their queries, they trust your business and your products or services.

Final Words

Brand Awareness, engagement with customers, More Traffic, Brand Authority, and availability at mandatory prices are enough to prioritize social media to your business. As you know, social media is a very effective marketing strategy and helps to enlighten your business furtherly. Also, it has plenty of options to expand your business with its various techniques. You can commence marketing on different platforms like:

  • WhatsApp
  • Facebook
  • Instagram
  • YouTube
  • LinkedIn
  • Twitter

So, what are you thinking? Are you ready to move with this campaign that is getting tons of benefits from social media? Hire today an empirical team that takes an interest in boosting your business and doing marketing with a beneficial scheme just like an Artx Pro!

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Social Media Agency Vs. In-House Social Media Team

Every moment of our life is documented on social media today. It is almost an unsaid rule now, that you must have social media identity that is in line with the work you do. Because social media offers an equal and open ground for all and you can make the most out of it. If you want to scale up your social media marketing, you will need efficient staff that can take charge of and executes your strategy. But should you create your own in-house social media team or hire an agency partner? There are enthralling reasons for both, and it mostly depends on your situation. Stay with me to figure out which decision is better for you.

In-House vs. Agency… what is the difference? 

In-house social media marketing revolves around an internal marketing team, which your company maintains to market your business.

Working with an agency is quite different. Social media agency uses an outsourced or external marketing team, which you pay to use in marketing your business.

In-House Social Media Marketing:

Building an internal marketing team to manage, develop, and execute your social media marketing strategy. It comes with few advantages. As a general rule, an in-house team provides the authority with a tighter and more focused team.


The benefits of in-house marketing include:

Employees are more focused:

In-house marketing teams focus solely on your business. While the agency will learn your brand first and then dedicate employees and time to its marketing strategy. There are also chances that the team assigned to your project most likely works with other clients too.

Juggling multiple responsibilities means the agency you are partnered with may not be able to invest 100% with your company. But keep in mind if an agency is working with multiple clients at a time, may still have the potential to achieve your business goals.

Brand familiarity:

When you have an in-house team, they know your brand, which reflects all their marketing decisions and materials. While agencies will take time to learn your company’s value, tone, and overall brand.

More autonomy:

As a social media manager, you will have the responsibility only for your brand’s audience. In an agency, you need to report to several clients from different industries. This gives you more autonomy to make changes, experiment without consulting stakeholders, and diversify strategies.


Building an in-house team comes with some drawbacks, though, including:

You might miss diversity:

Working with one brand only might make you lose interest in time. Though working in-house helps you understand better and stay focused. But boredom may knock at the door from time to time to see if you are up for a challenge.

More expense on resources:

Creating an in-house team working on social media marketing can sometimes turn out to be more expensive. It sometimes may lead to tunnel vision where the team members are so driven by company emotions and values that they are unable to foresee any shortcomings.


When you can scale your business and marketing efforts, it is a tremendous benefit. Unfortunately, it is very difficult for in-house teams to scale than agency teams.

With in-house marketing, you have limited resources and limited staff. To scale your efforts, you need to either hire another team member or decrease work, which takes time.

Outsourcing to Social Media Agency:

Social media marketing agencies are companies that help other businesses by performing a specific function, development, marketing, or design. They act as a great substitute for an in-house team, serving the same labor function but outside the organization.


Here are the advantages of working with a social media marketing agency:

Diverse skills:

When you hire an agency, you are not hiring just one employee. You are hiring a whole team, which may sometimes be ten or more employees.

Working with the agency may help you with SEO, you may find that they have experts that can help in producing content or even designers that can assist you to improve your user experience. This provides more perspective and flexibility in your work.

Transparent vetting:

While hiring in-house, it gets difficult to accurately wet the quality of hire. References turn out to be useful, but employers choose to stay on the safe side and give a positive reference to prevent any potential legal trouble.

However, in agencies, clients are very vocal and transparent if the agency has underperformed. You can easily excess client’s reviews about a particular agency on their websites before deciding to work with them.


Scaling a business isn’t easy. The key challenges that come with scaling are:

  • Getting the right talent
  • Getting enough new customers

Partnering with the right agency can help you achieve these two scaling challenges.

Software and tools:

When hiring an agency, your company doesn’t need to worry about researching and purchasing marketing tools. Your agency will have all the access to marketing tools already. Marketing agencies also have marketing software that makes tracking and measuring your marketing campaign easier


Working with a social media marketing agency does come with its baggage of drawbacks, including:


Organizations that prefer to complete authority over their marketing campaign will encounter some growing pains when working with a social media marketing agency. This is because agencies tend to work with some freedom.

Always keep in mind, trusting your agency can also help your organization reduce the bottlenecks that come with outsourcing marketing.


You can find several marketing agencies across the world, which becomes a drawback for companies that want to work with a local marketing company. For instance, maybe you find the perfect agency for your company, but they are across the country. And this situation can get challenging when aligning schedules.

If you decide to hire an agency in a different time zone, choose the one that has experience with such client relationships.


Whether you hire an agency or build your own in-house team, it will come down to your unique situation. You need to consider all the variables like cost, your market, and most importantly your ability to create a great team. Also, remember that it doesn’t have to be a binary decision. The best route to success may be a combination of few in-house hires supplemented with a social media marketing agency.

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Social media marketing company vs Freelance marketers

Billions of people are tied to their smartphones since the first generation and use different social media platforms. Also, on the other hand, many people are doing business and want to expand it but they are confused that how to expand their businesses? Which person is the best choice for them that helps to manage their business? If you have a business and want to expand it, so having a business presence is a must. Website and mobile application is your business presence and marketing is the backbone for your business growth. Without marketing, you literally miss the potential audience, that’s why more people didn’t know about your business and you are unable to selling many services to your audience. In marketing, social media marketing is the best option for you and the social media platforms where mostly the professionals are accessible is LinkedIn.

Let’s talk about America, after the found research from we found that in America about 79% of the users use Facebook, 32% of users use Instagram, about 24% of users use Twitter, and 29% use LinkedIn. As I explained above, social media has the different sorts of platforms that people used most, and social media marketing is helpful for your business to generate your brand recognition, build your conversion around your brand, improve your overall ROI, and build a better relationship with your customers. But the main question is that who is the best for social media marketing that you appoint? Either you hire an individual person who is independent for all the work by own self just like a freelancer, another option is that you appoint a proper social media marketing company that has a professional and trained marketing team. Don’t make confusion in your mind! Here I can sort out all of your confusion by writing the pros and cons of hiring a freelancer’s marketers or appoint a social media marketing company.

Pros Of Hiring A Freelancer’s Marketers


Freelancers are flexible in doing your work rapidly and they quickly adapt your schedule and the marketing campaigns that you should tell them, and when you dealing with only the individual person, there is no other person to cope with.


Freelancers are just like birds, that you can grab from anywhere and at any time for social media marketing.


The most efficient benefit that gets from the freelancers is that they are cheaper than the company because neither they have a team nor they would pay someone else. They charge bucks for themselves.

Cons Of Hiring A Freelancer’s Marketers

Fewer Resources

Freelancers have fewer assets and don’t have a professional team, they do your project with fewer resources.

Deal several projects

On the other hand, freelancers are independent that they deal with several projects at one time, that’s why they feel difficulty in marketing your social media and don’t be able to give actual time to your project as it needs.

Pros of Hiring a Social Media Marketing Company


Social media marketing company have a team and they handling many projects at a time, but there is always one trained marketer is around to help you all the time.


The company is enriched with resources or assets that helpful for managing your business furtherly.


Social media marketing company have the professional team that they are always available for answering your queries, do authentic generic posting for you, that helps in managing your business rapidly.

Cons of Hiring Social Media Marketing Company

Bit Costlier

If you appoint a social media marketing company, then it is a bit expensive compared with freelancers. Because the company has the team that they linkage with your projects and providing their own different skills.

Is social media marketing being necessary for your business?

Absolutely yes! Social media marketing is one of the most mandatory parts of digital marketing. Through by doing the marketing on different social media platforms, you can grasp more customers for your business in a very short period of time. If you do not get benefit from it, you miss the worthwhile digital marketing opportunity from your business. Hence, on the other of side people can’t know much about your products, and the services that you provide in your business, and also more people can’t able to avail themselves of it, without social media marketing. It is a bit challenging.

To Sum Up

At some points, freelancers are a good choice for you if you have a tight budget, and don’t have a large brand. On the other hand, if you want to enhance your brand and improve your brand recognition then you should go with a digital marketing company. Whenever you hire someone for social media marketing, once move your camera on your goals that you appoint someone, is perfect for achieving your business goals or not?

How ARTX PRO can help your business through social media marketing?

At ARTX PRO we have an expert marketing team that manages your several social media pages and also improves your brand recognition by doing social media marketing. We build your business profile in such a way that more people could connect with your business and know who are you, what your business is? We have all those assets for you that are definitely helpful in your business.

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Importance of Social Media Marketing for Construction Industries

Social media is an ever-evolving landscape. On social media, every day is an opportunity to meet a new lead, engage with a client, learn about your audience’s buying journey, or even know your target audience better.

Social media strategies are more or less similar between builders, contractors, and remodelers. Because the construction industry is so visual, the same tactics and techniques apply. When used appropriately, social media can be your best sales tool!

What is social media marketing? 

Social media is the digital way to do what your company has been doing- get the word out. Social media marketing includes any kind of unpaid activity you do on social media platforms. If you post your blogs to Facebook or LinkedIn, or if you share some regular business updates on Twitter, this all comes under the umbrella of social media marketing.

Is social media marketing actually useful for construction companies? 

There is a reason more and more construction companies are using social media to market their products and services. Trust me, it works!

Social media is everywhere, and there is no chance of its going away anytime soon. Even if your company cannot drive the quality and quantity of leads you anticipated from social media, there are still plenty of objectives to keep up on social media networking platforms.

As social media is not disappearing anytime soon, and you need to tap into this free of cost opportunity for your business’s growth.

Why do social media matter for construction companies?

While social media may not feel prevalent for the construction industry, new stats reveal it is thriving, and industry leaders are hungry for opportunities to connect and engage. 

According to The Construction Marketing Association, 97% of construction professionals are active on social media.

Building your identity on social media channels helps your brand’s credibility and built trust with your customers. It is the best chance to step in and set up your social media game. It is the best platform to become a thought leader of your industry, grow awareness for your company, and draw new leads for your work team.

Your ideal buyer is on social media, but can social media drive results? 

It is crucial to remember that the same people that scroll through social media at their leisure to look at the cat video or popular meme are likely the same people that work as buyers, investors, finance professionals, etc. Social media for construction industries is vital to optimizing a positive brand perception. Creating online conversations builds free exposure, ensuring investors have made the right choice while injecting money into construction projects. A social newsfeed that shares:

  • Website content
  • Press releases
  • Creates brand identity and image
  • On-site projects
  • A consistent tone of voice
  • Job opportunities

It creates an engaging newsfeed and reassures the investors that the company is thriving and working in a positive direction. The social posts also have the advantages of grabbing a new audience’s attention for recruitment purposes, indicating the firm’s successful future.

Few out of many advantages are discussed below to understand the importance of social media marketing:

It humanizes your brand:

The point of social media is to exhibit what you can do and how you do it. It is a natural form of communication between consumers and businesses. Remember, people use social media for three reasons:

  • To connect with people.
  • To know and learn about something. What can you teach your viewers about your industry?
  • For entertainment- home walkthrough videos, time-lapse videos, and good photos-are great entertainment content.

Relatable content is the key to attract new audiences, and this type of content also helps you humanize your brand and shows your customers, your people, your pride, and your passion.

Social media generates trust and brand awareness:

Firstly, consumers need to know that your company exists and the best way to introduce yourself to share on social platforms. Social media marketing also enables you to establish your legitimacy as a home renovation contractor and can build trust with your consumers as a well-experienced builder. You can add the following practices for a successful social media marketing strategy:

  • Appear with your real name and contact info
  • Build legitimacy by sharing a real photo of the owner, the contractor, or director on your profile;
  • Develop your active brand profile with regular posts timely responses
  • Occasionally post personal stuff that has nothing to do with business

It gains more website traffic and leads:

Social media networks like Facebook allow you to post highly targeted social media advertisements with the appropriate target audience for your home building business. Your content also generates leads. Just keep sharing useful and authentic information.

Social media is the best platform to promote your content and engage consumers, ultimately resulting in your page’s SEO value. Announce free eBook download, new blog posts, or information and advice on remodeling or home building. Ensure all these posts appear in the form of teasers, with the end objective of getting users to click through your site to get complete access to the exciting content.

It works as a tool to connect with your audience:

By connecting with your subscribers and followers, you can invest in some social listening. When you can know your audience’s common pain points and queries, you can develop better solutions for them. It is the best way to get acquainted with your audience that ensures further sales.

It is an amplification platform for your brand:

Social media is a great forum to announce your company’s great news and share amazing content in the hands of people who want it. And turn most of them into your loyal customers.


Though getting your social media strategy off the ground is a bit of work. There are entrepreneurs, construction project managers, business owners, and more somewhere in those millions of people on social media. To put it plainly, your ideal buyer and your target audience is on social media. You should be too!

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Create An Elegant Video For Your Social Media Platforms

In social media, video plays an essential part in a successful, long-term content marketing strategy. Video content is what is operates the internet today to a great extent. More brands are using video to interact with their target audience and develop a relationship with them. What makes the video even more main for content marketers is its arise development on media. The sharing of video and views across different social platforms has only grown over the years. Today the social media users are absorbing video content more than before, mostly on Facebook, Instagram, Twitter, and Youtube, that’s mean the social media demand for video content is ever enlarged, even though it is still at a budding stage. Using video in your social media platform can seem disconcerting, but if you follow some basic rules and regulations, you will be an expert. If you want to create a video that gets views, helps in convert sales, follow some of these best practices.

Social Media Video in Business

Business size is doesn’t matter in this, if you haven’t got social media video seriously, it’s time about you think it because if you do not lift social media video marketing to enlarge your business, you are understandably leaving money on the desk.

If you are unaware of the fastest magnification of social media video, then you should take an important look at the numbers, which continue to grow day and night.

  • Approximately 94% of Twitter videos are on the go from the mobile device.
  • Over the last 3 years, YouTube branded video content is virtually doubled.
  • On live Facebook, videos are received more than 10k comments.

Uploads The Native Video Content

In social media, Facebook is the best place to share videos and interact with your targeted audience. On Facebook, try to upload and share the native videos instead of posting YouTube links directly. Because it has been found that native videos perform much better as compared to the YouTube links.

YouTube videos need to be manually played, while the native videos played automatically when you scroll down as your feed. This procedure will also helpful to you to take the benefit of these platforms, algorithms; as they are measured to favor native video content. Make an effort to directly upload your videos, and further you see your social visibility and increase of engagement.

Start 10 Second Is Countable

You can gain the attention of your audience within the start of 10 seconds of your video. When you start designing the video content, keep in mind that an audience may leave instantly in a few seconds so you want to write that script and design your start video content in that way that your audience stays till the end of the video.

According to the great research, most of the viewer you lose within the maximum first 30 or 20 seconds, so as we discuss above you make video content that the viewer stay active till the end so that you are able to bring the real potential of your video. Do not ignore to add the subtitles in your video and make sure your video subtitles must be easily readable.

Be Attentive On Telling a Story

Products are changing, people are changing, people have always been hesitant with hard-selling, generally don’t like to get assail with cold-calls or television ads, that are very unimportant. In simply, hard selling is not beneficial.

Now telling the story is turned into the new and most powerful sales pitch that is getting real-world results and helps in connection with your targeted audience. If your focus on storytelling the right way, you should add value to your social media video content, it’s to create your brand strong that your audience can relate to.

To make social media video content is a great idea for the growth of your brand in a positive light. Your brand has its own personality; you can bring out by using storytelling.


It’s time to think adversely about your brand development and achieve the goals for your brand. For this you want to take an audience-oriented approach, so you must work to make your videos approachable. Making short videos, upload the native video content, adding the subtitles, you will build your pieces more attractive according to your hope. Don’t forget to make a versatility of video. However, you want to tell a story, increase your brand value, or promote your video directly, there are a look and beautifulness that suits your needs.

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Important Benefits of Social Media Marketing for Businesses

If your business is not on social media, chances are it is going to get extinct in some time. Social media marketing plays such a crucial role in progressing and establishing a business these days that only a fool might not take its advantages. It is the ultimate level of marketing because you can target the maximum amount of audiences in different age groups, ethnicities, and different social classes. But how would you do that? That’s when the expertise of digital marketing agencies comes in. Because no matter how much you know about social media, marketing on it is a whole new ball game. With different social media sites now, these digital marketing agencies give your business the required boost through smart marketing. From which your businesses have the maximum amount of reach. But do you know how different and how many kinds of social marketing are there? Well, they are below, so have a look:

Facebook Marketing

What is the most common thing about us today? We might scroll through Facebook numerous times a day in between things. We might not chat or talk much on it but one thing is for sure that we will be active on it, scrolling through memes and stuff.

Even now it has become such a prolific platform that most people get their news from there because if anything major happens anywhere it goes viral on Facebook in a matter of minutes.

That is why Facebook marketing is very essential for your business or brand because of:

  • To increase visibility of a business or a product
  • Making a brand out of new business
  • Possibility of going viral which is very beneficial
  • Boosting the posts for maximum reach
  • Targeting the audience according to the brand
Facebook Logo

YouTube Marketing

As much as Facebook is affective for marketing, it does have its limitations. Whereas YouTube is more global. With the help of digital marketing agencies, you can create original content and reach consumers on a big scale all around the world. YouTube has its own audience and they are really loyal to it that’s why it is growing rapidly every day and is a great place to market.

Instagram Marketing

Instagram is perhaps the best platform for social media marketing these days. You wonder why? Well If you are an active user of social media, you will know the term “social media influencer”. If not let me tell you about it. Instagram has become a hub of independent content creation like:

  • Photography profiles
  • Lifestyle Bloggers
  • Food Blogs
  • Makeup Profiles
  • Videography Profiles
  • Event Managers
  • Tours and travel
  • New startups

A lot of these talented individuals have gathered a large amount of audience from their work and are called social media influencers.

This is due to Instagram where anyone can create or upload something of his without the pressure being judged or to go an office or something to work. And now big brands are collaborating with these new kids on the block to promote their products and services which is the epitome of Instagram marketing.

LinkedIn Marketing

We help you promote your brand on LinkedIn as well to target the top professionals through some smart ads and marketing which can reach all around the globe.

Twitter/LinkedIn Marketing

Another leading platforms of social media for the top professionals and celebrities. Almost every celebrity today is using twitter and every professional or a businessman is on LinkedIn.  These are the platforms where you need to market your business in a more professional manner but they have their own unique and large consumers too.

Try posting an ad for recruitment on LinkedIn and see how many responses you get, that tends to show people are waiting for an opportunity every day and are very active on these platforms, hence one needs to market its product with keeping this in mind. That’s where digital agencies come in handy and have more technical knowledge of it.


So hence every social media platform offers something different and unique with various target markets. But one thing is common in those, they all have huge audiences and especially those who want everything on their phone so why not give them the best advertisements of your businesses and grow your business or services. But the trick is to choose one major platform for your business’s digital and social media marketing depends on the type of business you have and keep that in sync with the target audiences of the social media platforms.

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