Polycrafts is the accredited rubber products manufacturer in Pakistan. The brand crafts and sells rubber wheel stoppers, road safety products, and other rubber goods used in industrial sites, automotive, retail parks, hospitals, and car parking. Its chief principle is to supply the most exceptional quality to its valuable customers.
Artx Pro was tasked with helping Polycrafts execute an SEO strategy and branding from a new perspective. When Polycrafts approached us, it was at the initial stages with a basic website and weak SEO. The brand was lacking in meeting its target demographics and gaining their trust. Our goal was to help Polycrafts attain a good position on SERPS and create powerful brand recognition among its target audience.
SEO takes time, but it is worth the effort. The challenge was to uplift Ploycrafts from an ordinary company to a prolific brand with an identity on SERPs. It takes time, dedication, and patience to rank a brand among its competitors. The challenge was to create an effective SEO and content strategy, build social media engagement, and website remodelling.
We had to recreate the website, so the iconic red color elaborates on the brand’s identity at its best. Though Polycrafts never compromised the quality and durability of its products, it lacked the popularity in the market. We had to develop the band-aid solutions to make this brand recognized and acknowledged among the masses.
We did the SEO audit, competitor research for the brand created innovative marketing strategies and generated engaging social media content. The red color is the identity of Polycraft rather than merely a visual-aid. We promoted the color in all the mediums of marketing and made it the fundamental element reinforcing the personality and incorporating energy into its products.
We offered creative services as well in which we conducted product photography in well-defined studios, designed brochures, pamphlets, newsletters. We made explainer videos to represent the brand’s unique selling proposition. Our team created animated videos that are still there on Polycrafts’s social profiles, and also used in the official presentations and client’s meetings.
We created an interactive website and built the brand’s visibility in organic search results. We optimized metadata (titles, tags, descriptions), and content on the site to help position Polycrafts as an ultimate rubber manufacturer brand. Tactically, we castoff a mix of link-building techniques to improve the ranking for relevant keywords in the niche and leveraged social media to build a strong connection with new users. We reshaped the brand’s digital identity and developed a uniformed personality with creativity and dedication. Polycrafts is ranking on the first position in google among its competitors with a dynamic social media profile.
Our endless efforts worked like a kick in the right direction, which boosted the brand’s goodwill. It’s been four years of a fruitful collaboration with Polycrafts, and we are still handling the social media, SEO, and other artwork. We have designed all the graphics for a recent exhibition at Polycrafts and will do more creative and SEO work in the future.