When we hear about Digital marketing, we perhaps think about it as a phenomenon that was perhaps created in the 21st century. But that might not be so true, the term “Digital Marketing” might be introduced recently but this marketing is as old as almost 100 years. Now you might be surprised that how can that be, but wait let me define what digital marketing is and what is it all about.
What Is Digital Marketing?
It is advertising which is done using digital channels like mobile applications, email, social media, websites but not only just that, if done with any electronic devices like TV, Radio or phone and many more, it is considered as digital marketing. Now did you know that? I bet you didn’t.
Now did You Know That Digital
marketing is divided into two categories?
Well yes and here they are:
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Content marketing
- Social Media Marketing (SMM)
- Pay-per-click advertising (PPC)
- Affiliate marketing
- Email marketing
- Enhanced offline marketing
- Radio marketing
- TV marketing
- Phone marketing
Earlier Means of Digital Marketing
And the Ad agencies are constantly using this means of advertising for quite some time now. Earlier it used to be done more through the channels of radio, billboards, and Tv. On which the advertisements used to air day and night which most of us remember from our childhood I am sure. These ads and commercials were the epitomai of advertising at that time.
Brands and companies used to pay a heavy amount to get the prime-time slots for their ads which was based on the popularity of Tv programs and shows of the Tv channels. It is still a profitable means of advertisement. Still, a lot of brands want their commercial to be seen on the Tv, doesn’t matter how random the audience they are getting for their product.
New Dynamics in Digital Marketing
But now the dynamics have changed because of the internet and social media. Now the advertising and digital marketing rely more on the target market and specifics rather than targeting vaguely everyone.
Now it has become more content based on the help of SEOs and keywords. Where digital marketing of advertisements of companies, brands website and social media page’s content is done in such a way that even a laymen social media user sees it first.
With the advanced algorithms of social media and Google, now it narrows down the target market that you desire.
And that’s where the digital marketing agencies come in handy to extract the maximum advantages and benefits for the brands and companies.
In the past decade, digital marketing agencies have changed the whole dynamic and the way of thinking in the advertisement industry. With more and more business rapidly growing and revamping themselves, digital marketing is on the rise and will be for a long time. If you are a business or a brand owner or have some product whether small or big, you need to understand the tactics of digital marketing and get benefited from it.