Instagram has the potential to be a powerful forum for your brand’s marketing plan. A good Instagram strategy allows your brand to humanize the content, enroll new talent, showcase the products, and stimulate the audience.
How Do You Create A Strong
Marketing Strategy For Instagram?
You can’t the only post, sit back and watch the success to happen. It would be best if you layout an effective game plan to achieve your goals.
If your b2b company is not on Instagram, you are not way too far behind the curve.
Here is a complete guide to incorporate an effective marketing strategy to help your business boom in the market:
Determine Your Goals
The foremost step is to keep tangible business goals and objectives at the forefront to consume all the time and resources in the right direction. Write a list of targets to achieve, including:
- Engaging community
- Create brand awareness
- And drive conversions.
Identify Your Audience
Remember that 68% of Instagram users are female, and most of them are below 30. Carrying out market research is vital to identify your audience. Determine your ideal audience’s age, gender, interests, location to make sure you cater to the content appropriately.
Analyze Your Competitor’s Strategies
When creating an Instagram marketing strategy, identify the big players of your industry, and run an audit test of the checklist below:
- Their rate of engagement.
- Do they respond to comments?
- Commonly asked questions by the followers.
- Which hashtags are they using?
- The form of content they are using.
- What is their call-to-action?
Formulate A Content Strategy
The most crucial step is to showcase your brand and to meet your objectives effectively. Content creation involves a considerable amount of resources, and weighing up of the following contents to reach your audience:
- User-generated content
It helps you formulate a fail-proof strategy for the success of your brand.
Your business will rise and shine if you will stay recognizable and consistent. Give a professional and recognizable touch to your business profile. Never change the tone of your imagery; otherwise, you will end up straying your followers away.
Create Compelling Captions
Instead of unnecessarily stretching the captions, focus on creating short and sweet captions complemented by lots of compelling emojis. The key is to add value to your content rather than quantifying it.
Establish Brand Guidelines
Brand guidelines are crucial, mainly if you operate in a large team. In this step, you need to commute down the behavior/ activities and the following information about your company:
- Type of content
- Consistency of your posts
- If the brand voice is formal or casual
Always keep testing, learning, and optimizing your content. Dedicate time in tracking the necessary metrics to know which content works best for you.
If you and your team need any help, you can hire Artx Pro to find any other useful steps in mapping this out!