Why Viral Content Should Be Part of Your Marketing Plan

You wake up one morning, scroll through social media, and suddenly, you see a video shared by thousands of people. Everyone is talking about it. It’s funny, inspiring, or just extremely relatable. You laugh, share it, and before you know it, it’s everywhere. This is the power of viral content.

Now, think about your brand. What if your business could be part of that conversation? What if your products, services, or message could reach thousands, or even millions, without spending a fortune on ads? That’s why viral content should be a part of your marketing plan.

In this blog, we’ll explain why viral content matters, how it can help your brand, and how a digital marketing agency in Pakistan like artxpro can help you use this power to grow your brand.

What Is Viral Content, Really?

Viral content is any type of content (video, post, reel, meme, or story) that spreads quickly on social media because people like it and share it on their own.

It could be:

• A trending video
• A relatable meme
• A short emotional story
• A funny brand moment
• A smart take on a current trend

78 % of marketers consider viral marketing an effective strategy.
(Source: The Growth Scene)

Top 3 Examples of How Brands Use Viral Content in Marketing

Viral content doesn’t start with brands; it starts with a funny moment, a relatable line, or a trending topic. Smart brands use viral marketing to turn these moments into natural and engaging brand connections.

Here are three Pakistani examples:

1. Pawri Ho Rahi Hai (Dananeer Mobeen)

Viral moment: Dananeer Mobeen’s video, where she said:

“Yeh hamari car hai, yeh hum hain, aur yeh humari pawri ho rahi hai.”

It went viral across Pakistan and India, with people creating memes and remixes.

How was it used in marketing?

Once the video became viral, brands quickly jumped on the trend.

• Many companies used the “#PawriHoRahiHai” phrase in their social media posts
• Brands created memes and short videos inspired by the original clip
• Viral marketing campaigns used the trend to sound fun, relatable, and up-to-date

This is a perfect example of trendjacking, where brands use a viral moment to stay relevant without forcing a sales message.

Instead of creating new ideas from scratch, brands simply joined a conversation people already loved.

2. Crumble Pakistan (Viral Meme Marketing)

Crumble Pakistan is a dessert brand, but it became famous not just because of cookies, but because of its social media content.

Their Instagram page looked different from typical food brands.

One of their most memorable and viral ideas was introducing a fictional cat character called “MeowBaksh.”

What it did:

MeowBaksh appeared in memes, reels, and posts alongside Crumble products, making the content funny, relatable, and shareable.

Why it worked:

People loved the cat’s personality and started associating it with the brand. It made Crumble feel human, playful, and memorable.

Marketing impact:

By using MeowBaksh, Crumble built strong engagement, a recognizable brand personality, and a loyal young audience, all without heavy advertising.

This shows how a simple viral character can become the heart of a brand’s marketing strategies.

3. Jani Biryani (Cricket + Viral Moment)

During the Asia Cup final, Pakistani fast bowler Haris Rauf faced heavy criticism after a costly performance against India.

Social media was full of jokes, memes, and trolling, and everyone was talking about it.

At that moment, Jani Biryani, a local food brand, joined the conversation with a playful post:

“Jis ke naam mein HARIS ya RAUF ata hai, please don’t order! We will not deliver!”

The joke was light-hearted and timely, and it instantly went viral.

How was it used in marketing?

Jani Biryani used a trending national moment and connected it with humor.

• They reacted quickly while the topic was hot
• Turned a disappointing sports moment into a funny brand interaction
• Encouraged shares, comments, and laughs

People appreciated the brand’s wit and timing, and the post spread rapidly across social media.

This is a strong example of real-time marketing, where brands use current events to increase visibility and engagement.

How artxpro Makes Viral Content Work for Your Brand

You might be thinking, “Viral content sounds powerful, but how is it actually used in marketing?”

At artxpro, the best AI-based marketing agency in Pakistan, we follow a clear and practical approach to make viral content work for our clients.

1. We Understand Your Audience First

Before creating any content, we study your audience. We look at what they enjoy, what makes them laugh, and what they care about. Viral content works best when it connects emotionally, and that’s where we start.

2. We Focus on Creative Storytelling

At artxpro, we don’t believe in copying marketing trends blindly. We take inspiration from what’s trending and add a unique, brand-focused twist. This helps your content stand out and gives people a reason to share it.

3. We Choose the Right Platforms

Not every platform works the same way. We decide where your content should go, whether it’s Instagram Reels, TikTok, Facebook, or LinkedIn, so it reaches the right audience at the right time.

4. We Design Content That People Want to Share

We always include a clear reason for people to engage. Whether it’s humor, relatability, or a strong message, we create content that encourages likes, comments, tags, and shares.

5. We Track Results and Improve

After publishing, we monitor performance closely. We see what works, what gets the most engagement, and what can be improved. Every campaign helps us create even better viral content next time.

How artxpro Used Viral Marketing for BAAP.pk

BAAP.pk is one of our clients, and we often use viral marketing to help them reach more people. Recently, a scene from the movie Dhurandhar featuring Rehman Dakait started going viral on social media. People were sharing clips, memes, and recreating the scene everywhere. The trend was fresh, popular, and already loved by the audience.

artxpro quickly spotted this opportunity and decided to trendjack the viral moment for BAAP.pk.

Instead of copying the scene, we recreated the same vibe with a fun, brand-focused twist. We created a short video inspired by the scene and added a relatable line:

“It feels like real daketi when you buy accessories from BAAP at a discounted price.”

The video felt familiar, entertaining, and perfectly connected to the brand, helping BAAP.pk gain more attention and engagement.

Start Your Viral Marketing Journey Today

Ready to make your brand go viral? At artxpro, we help businesses like yours create content that people love, share, and talk about. From trendjacking to creative storytelling or viral video campaigns, we turn viral moments into real marketing results.

Don’t wait for luck; let’s plan your next viral campaign together and get your brand noticed. Contact artxpro today and start connecting with your audience in new ways!