Views Don’t Sell Properties. Qualified Leads Do.
Every property has a story to tell. But before people can consider buying a home, they need to find it.
Sohni Saiban had something valuable to offer: luxury apartments in Scheme 33, Karachi. But reaching the right audience online was a different challenge. That was where our journey with Sohni Saiban began.
A 36-month digital marketing campaign in Scheme 33, Karachi.
Where the Journey Began
In June 2023, Sohni Saiban began its journey as a residential development project in Scheme 33, Karachi. As the project progressed, building awareness among potential property buyers and establishing a strong digital presence became increasingly important.
With more buyers turning to Google and social media to research residential projects, Sohni Saiban needed a digital marketing strategy that could connect its property offerings with the right audience. This created an opportunity to build its online visibility, strengthen its brand presence and generate enquiries through multiple digital channels.
About the Company
Sohni Saiban is a residential apartment development located in Scheme 33, Karachi, offering planned residential living with a focus on modern amenities and convenient connectivity. Phase 1 has reached completion, with bookings underway and possession status subject to the project's handover schedule.
A Project Growing Through the Years, With Artxpro by Its Side
2023 — Building the Foundation
When Artxpro joined the journey, Phase 1's grey structure was largely complete, and sales and bookings were gaining momentum. Both the project and its digital presence began growing together.
2024 — Construction
Tiling, plumbing, and electrical work were completed, and unit handovers began. Sohni Saiban had more progress to showcase online.
2025 — Developing the Community
The focus expanded to the project's facilities and amenities, adding to its overall residential offering. Artxpro continued communicating the project's features and development progress through digital marketing.
2026 — Progress That Continues
Phase 1 is complete, and bookings have started, while possession has not yet been handed over. Meanwhile, Phase 2 continues to progress through structural development and finishing work.
Artxpro has remained part of this journey, supporting the brand's digital presence as the project enters each new chapter.
The Problem With Sohni Saiban’s Digital Presence
In real estate, having a good property is only half the job. The other half is making sure people looking for a home can find it.
Someone searching for premium apartments in Karachi or ready to move apartments in Scheme 33 is already considering their options. The challenge was to make Sohni Saiban more visible in search results and strengthen its online presence among potential buyers.
Sohni Saiban had a valuable offering: premium apartments in a growing part of Karachi. However, during the June 2023 baseline period, its website recorded just 22 organic search sessions, limiting the number of visitors discovering the project through unpaid search results.
The opportunity went beyond increasing website traffic. It was about improving search visibility, reaching relevant audiences through social media, communicating the value of the apartments, and making Sohni Saiban easier to find online.
The Challenges Along the Way
As Sohni Saiban grew, its digital presence needed to keep pace with the project. The opportunity was not simply to promote apartments, but to build a connected online experience that could support awareness and discovery.
- 1
The website needed a fresh start: Sohni Saiban needed a modern, professional website that could present its apartments better and give potential buyers a stronger first impression.
- 2
Search visibility was holding the project back: With just 22 organic search sessions during the baseline period, Sohni Saiban had limited reach among people searching for property online.
- 3
The website needed to reach more people: Only 162 active users visited the website during the baseline period, highlighting the need to attract a wider online audience.
- 4
Potential buyers needed more useful content: People searching for apartments and property in Karachi needed relevant information to understand their options and learn more about Sohni Saiban.
- 5
Lead generation needed to support sales: Beyond building awareness, Sohni Saiban needed to generate enquiries from potential property buyers and create more opportunities for the sales team to connect with interested prospects. Generating leads at a manageable cost was an important part of supporting the project's sales objectives.
- 6
The project needed a stronger story online: Its apartments, location, and key features needed to be presented more effectively across the website, blogs, social media, and videos.
- 7
Search needed to catch up with social media: Organic Social brought in 114 sessions, compared with just 22 from Organic Search. This showed an opportunity to help more people discover the project through search engines.
- 8
Digital channels needed to work together: The website, SEO, social media, video production, and user-generated content needed a connected strategy to deliver a consistent message.
- 9
The brand needed more opportunities to be discovered: Sohni Saiban needed a stronger and more consistent online presence so potential buyers could find the project, learn about its offerings, and engage with the brand.
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How Artxpro Supported the Journey
Giving the Website a Fresh Start
We redesigned Sohni Saiban's website with a new layout focused on a cleaner, more professional, and user-friendly experience. We improved the overall UI/UX, created new pages, added and optimized website content, and made the website easier to navigate. We also worked on improving loading speed and fixed unnecessary 404 pages to improve the site's technical health. Tracking and analytics tools were connected to monitor website performance, user behavior, and traffic sources.
Helping Sohni Saiban Get Found Online
We developed an SEO strategy based on detailed keyword research to identify relevant searches related to apartments, real estate, Scheme 33 Karachi, and property buyers. We optimized the website around these keywords, improved its technical SEO structure, addressed 404 pages and broken URLs, and worked on improving the site's visibility in search engines. Google Analytics and Google Search Console were also connected to track organic traffic, search performance, clicks, impressions, and user acquisition.
Creating Scroll-Stopping Social Media Content
We managed Sohni Saiban’s social media presence by creating engaging post creatives, designing project-focused visuals, producing reels and video content, and maintaining its social media handles. The content highlighted the apartments, location, features, and lifestyle, helping keep the brand active and consistent across social platforms while supporting awareness and website traffic.
Creating Content Buyers Are Searching For
We created search-focused content based on topics and questions relevant to potential property buyers. The content covered apartments in Karachi, Scheme 33, real estate investment, property buying, and other relevant real estate topics. We also optimized the content around targeted keywords and strengthened internal linking between blog posts and important website pages to help users and search engines discover relevant information.
Generating Leads Through Targeted Social Media Campaigns
We ran social media marketing campaigns focused on lead generation, using targeted audiences, project-focused creatives, and video content to attract potential property buyers. Over 36 months, these campaigns generated 23,410 leads at an average cost per lead of PKR 492, helping Sohni Saiban generate property enquiries and support its sales efforts.
Bringing the Project to Life Through Video
A property is easier to understand when people can see it. We conducted on-site shoots and produced videos showcasing Sohni Saiban and its development. This visual content helped communicate the project's environment, apartments, and progress across digital platforms, giving audiences a more tangible view of the development.
Making the Brand Feel More Personal
We incorporated user-generated content (UGC) and UGC-style videos to make Sohni Saiban’s communication feel more authentic, relatable, and people-focused. The content featured people, apartment experiences, project highlights, and lifestyle-focused messaging designed to help potential buyers connect with the project beyond traditional property advertising. Our approach focused on presenting the project in a more natural and engaging way through human-centered visuals, conversational video formats, and content that reflected the interests and questions of prospective buyers.
Sharing the Vision Through CEO Podcasts
Every real estate project has a story behind its development. Through podcasts featuring Sohni Saiban's CEO, we created opportunities to communicate the project's vision and share its story from the leadership's perspective. Alongside this, we incorporated UGC-style content to make the brand's communication feel more natural, relatable, and people-focused.
Expanding Brand Visibility Through Outdoor Branding
We extended Sohni Saiban’s brand presence beyond digital platforms through the design and production of billboards and promotional standees. Our team followed the brand’s existing visual identity, maintaining consistent colours, typography, logo placement, and design elements across all materials. We adapted layouts to suit different display formats while ensuring clear messaging, visual consistency, and strong brand recognition across physical locations. These materials supported Sohni Saiban’s on-ground marketing efforts and reinforced its identity across offline touchpoints.
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The Results of a Journey Built Over Time
When Artxpro began working with Sohni Saiban in June 2023, the website had limited visibility through organic search. Most recorded website sessions were coming from Organic Social, while Organic Search contributed only a small number of visits.
By September 2026, the website was attracting a larger audience, and Organic Search had become its leading traffic source. The comparison between June 1–30, 2023, and September 1–30, 2026, shows how Sohni Saiban’s digital presence evolved over time.
Website Growth: June 2023 vs. September 2026
In June 2023, Sohni Saiban recorded 162 active users and 161 new users. By September 2026, active users had increased to 1.2K, while new users reached 1.1K.
This growth shows that the website was reaching a considerably larger audience in September 2026 compared with June 2023.
Average engagement time also improved from 56 seconds in June 2023 to 1 minute and 10 seconds in September 2026. This indicates that visitors were spending more time engaging with the website, alongside the increase in its overall audience.
| Metric | Before | After |
|---|---|---|
| Active Users | 162 | 1.2K |
| New Users | 161 | 1.1K |
| Average Engagement | 56s | 1m 10s |
Organic Search Growth: From 22 to 446 Sessions
One of the most significant changes occurred in Organic Search traffic.
In June 2023, Sohni Saiban recorded just 22 sessions from Organic Search. By September 2026, this figure had increased to 446 sessions, representing approximately 1,927% growth.
Organic Search refers to visitors who reach the website by clicking unpaid results on search engines such as Google. For example, someone searching for apartments in Karachi or property in Scheme 33 may discover Sohni Saiban through a relevant search result.
This increase shows that Organic Search had become the website’s leading traffic source by September 2026. It is consistent with the long term focus on improving search visibility through website optimization, relevant content, technical SEO, and targeting property related searches.
+1,927% Growth in Organic Search Sessions
How Website Traffic Sources Changed
The Google Analytics comparison also reveals a change in how visitors discovered Sohni Saiban.
In June 2023, the website recorded 114 Organic Social sessions, 40 Direct sessions, 22 Organic Search sessions, 1 Referral session, and 1 Unassigned session, for a total of 178 sessions.
By September 2026, total recorded sessions had increased to 859. Organic Search contributed 446 sessions, followed by Direct with 228, Paid Social with 100, Organic Social with 48, Referral with 31, AI Assistant with 5, and Unassigned with 1 session.
This change shows that Sohni Saiban was attracting visitors through a wider range of digital channels.
- Organic Search increased from 22 sessions to 446. These visits were attributed to unpaid search engine results, making Organic Search the largest listed traffic source in September 2026.
- Direct traffic increased from 40 sessions to 228. This can include visitors who type the website address directly, use a bookmark, or arrive through visits for which Analytics cannot identify a more specific source. Direct traffic alone does not confirm that visitors already knew the brand or searched for its name.
- Paid Social contributed 100 sessions in September 2026. These visits were attributed to paid social media advertising, such as users clicking links in campaigns promoting Sohni Saiban.
- Organic Social changed from 114 sessions to 48. This channel includes visits attributed to unpaid social media activity, such as users clicking a website link in a post or social media profile bio.
- Referral traffic increased from 1 session to 31. These visits were attributed to links from other websites or platforms. The Referral label alone does not establish whether a particular link was paid or unpaid.
- AI Assistant contributed 5 sessions in September 2026. This category can include visits attributed to AI platforms that direct users to a website. These five sessions represent measurable referral traffic from the AI Assistant category, not the website's total visibility in AI-generated answers.
- Unassigned traffic remained at 1 session in both periods. This means Analytics could not confidently classify the session into one of its standard channel groups.
| Channel | Sessions |
|---|---|
| Organic Search | 446 |
| Direct | 228 |
| Paid Social | 100 |
| Organic Social | 48 |
| Referral | 31 |
| AI Assistant | 5 |
| Unassigned | 1 |
| Total Sessions | 859 |
Semrush Organic Growth: Expanding Search Visibility
Sohni Saiban's organic search presence grew between June 2023 and September 2026. Semrush data shows an increase in estimated organic traffic and the number of ranking keywords.
| SEO Metric | June 2023 | September 2026 | Growth |
|---|---|---|---|
| Estimated Organic Traffic | 80 | 305 | +281% |
| Organic Keywords | 55 | 364 | +562% |
This growth reflects improved visibility across search terms related to apartments, property investment, and real estate in Karachi.
Semrush 1-30 June 2023
Semrush 1-30 September 2026
Keyword Ranking Performance: Sohni Saiban on Google
The SEO campaign focused on improving visibility for relevant property-related searches. Semrush data shows Sohni Saiban ranking for several targeted keywords.
| S.NO | Keywords | Previous Ranking | Current Ranking |
|---|---|---|---|
| 1 | flats for sale in karachi on installments | not found | 2 |
| 2 | New Projects In Karachi On Installments | not found | 2 |
| 3 | Ready To Move Flats In Karachi On Installments | 87 | 3 |
| 4 | 4 and 5 bedroom apartments | not found | 2 |
| 5 | 4 bedroom flat for sale in karachi | not found | 3 |
| 6 | Easy Installment Flats In Karachi | 74 | 2 |
These rankings show Sohni Saiban's visibility for searches related to apartments, residential projects, and property opportunities in Karachi.
Google Business Profile Performance: Strengthening Local Visibility
Alongside website SEO, local search visibility helped Sohni Saiban reach people searching for apartments and residential properties in Karachi.
Google Business Profile performance between September 2025 and September 2026:
| Metric | Performance |
|---|---|
| Searches | 433 (+92.4%) |
| Profile Views | 3,033 (+10.7%) |
| Profile Interactions | 184 (+6.4%) |
| Google Rating | 4.7/5 |
| Customer Reviews | 37 |
Top Local Search Queries
- Sohni Saiban luxury flats & apartments for sale in Karachi
- Apartment for sale in Karachi
- Best apartments in Karachi
- Luxury apartments Karachi
These results highlight Sohni Saiban's presence in local property searches and Google Business Profile engagement.
AI Search Traffic: Visitors Referred by ChatGPT
Sohni Saiban's website also received visitors from ChatGPT, showing that AI platforms have started contributing to its website traffic.
According to GA4 data for September 2026:
| AI Traffic Metric | Result |
|---|---|
| Total Users | 4 |
| Sessions | 4 |
| Average Engagement Time | 26 seconds |
| Event Count | 22 |
| Key Events | 9 |
The chatgpt.com / ai-assistant referral source indicates that users reached the Sohni Saiban website through ChatGPT.
This provides an early indication of traffic from AI platforms alongside traditional organic search.
Of the 5 sessions attributed to the AI Assistant channel in September 2026, 4 sessions were specifically referred by ChatGPT. This distinction separates overall AI referral traffic from traffic generated by ChatGPT.
AI Search Visibility: Sohni Saiban in AI-Powered Search Suggestions
As search experiences evolve, AI-powered suggestions are becoming another way for users to discover property opportunities online. Sohni Saiban's website is also appearing in AI-generated suggestions for relevant property-related searches.
For the keyword "New Projects In Karachi On Installments," Sohni Saiban appeared in an AI-powered search suggestion. This gives a practical example of how the project is becoming discoverable through AI-driven search experiences alongside traditional Google search results.
The following screenshot shows Sohni Saiban's appearance for this keyword.
The Overall Impact
Between June 2023 and September 2026, Sohni Saiban strengthened its digital presence across organic search, website traffic, local search, and AI-driven discovery. Organic Search sessions increased from 22 to 446, while the website attracted approximately 1.2K active users and 1.1K new users in September 2026.
The campaign also improved Sohni Saiban's visibility across relevant property-related searches, supported by stronger keyword rankings and Google Business Profile performance. Alongside these organic growth efforts, social media marketing generated 23,410 leads over the campaign period.
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Social Media Marketing Results: 3 Years of Growth
Over 36 months, Artxpro supported Sohni Saiban’s social media marketing with a sustained focus on generating property enquiries, reaching potential buyers, and maintaining the project’s visibility online. Through ongoing campaign activity, audience targeting, creative content, and video-based promotions, social media became an important part of Sohni Saiban’s broader digital marketing journey.
Generating Leads at Scale
Across the three-year period, Sohni Saiban received 23,410 leads through its reported marketing activity. This reflects the scale of enquiries generated during the campaign period and highlights the role of paid social media marketing in helping the project reach people interested in property opportunities.
With an average cost per lead of PKR 492, the reported results provide a useful measure of how much was spent, on average, to generate each lead. This metric helps evaluate campaign efficiency and provides a benchmark for planning and optimizing future advertising activity.
A Consistent Marketing Investment
Maintaining visibility in the competitive real estate market requires consistent marketing activity. Over the 36-month period, Sohni Saiban’s reported social media marketing budget averaged PKR 320,000 per month, resulting in a total investment of PKR 11,520,000.
This sustained investment supported ongoing promotion rather than relying only on short-term campaigns. It provided a basis for keeping the project in front of potential buyers and generating enquiries over an extended period.
Connecting Marketing Activity With Business Outcomes
During the same three-year period, Sohni Saiban recorded 300 unit sales. Alongside the reported lead volume and marketing investment, this figure provides important business context for the project's overall performance.
While the available figures do not establish that every unit sale came directly from social media leads, they show the scale of marketing activity and the sales outcome recorded during the same period.
Three-Year Performance at a Glance
- Campaign Period: 36 months
- Total Leads Received: 23,410
- Average Cost per Lead: PKR 492
- Average Monthly Marketing Spend: PKR 320,000
- Total Marketing Spend: PKR 11,520,000
- Total Unit Sales During the Period: 300
A Three-Year Performance Review
Sohni Saiban's three-year social media marketing performance demonstrates a sustained investment in reaching potential property buyers and generating enquiries. With 23,410 leads received at an average cost of PKR 492, the campaign data provides a clear view of lead generation volume and cost efficiency. Combined with 300 unit sales recorded during the same period, these results help illustrate the broader business context of Sohni Saiban's marketing journey.
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Sohni Saiban Lead Generation Funnel
Every part of the strategy was designed to support the next, creating a connected digital journey for Sohni Saiban.
How the Pieces Came Together
We fixed the foundation before chasing growth.
The website needed a more professional design, smoother navigation, better loading performance, and improved technical health. We addressed these areas to create a stronger foundation for digital growth.
We focused on the searches that mattered.
Our SEO strategy targeted relevant property searches, including flats for sale in Karachi and ready-to-move apartments, helping Sohni Saiban build visibility among people looking for property.
We gave potential buyers more reasons to discover the project.
Search-focused blogs, optimized website content, and internal links helped connect useful property information with Sohni Saiban’s key pages.
We connected every channel to tell one story.
Website development, SEO, social media, video production, and UGC-style content worked together to present the project more consistently and strengthen its online presence.
Facing Similar Marketing Challenges in Your Real Estate Business?
This will look familiar if you run a real estate business and:
- Your website does not reflect the quality of your project.
- Organic search brings fewer visitors than you would like.
- Your content is not reaching people actively searching for properties.
- Your website and social media are generating limited leads.
- You struggle to generate quality property leads at a manageable cost.
- Your marketing efforts are not translating into enough sales opportunities.
- Your website, social media, and video content are not working towards a shared goal.
- You need clearer performance data to understand which channels generate traffic, leads, and enquiries.
If these challenges sound familiar, your business may need a more connected digital strategy. Artxpro can help you build a stronger online presence and reach the audience that matters most.
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