About the Company

A.Essak & Sons Home Textiles was established in 1988 and is known for its premium fabrics and textiles. They aim to manufacture products that are comparable to international standards.

Increase in overall website visits

87%

Increase in conversion rates

40%

Increase in time spent on site

41%

Decrease in bounce rate

20%

The Challenges They Encountered

Below are the challenges they faced before we stepped in:

  • The previous website was outdated and didn't meet modern design standards.
  • The old website was affecting online sales negatively.
  • The site was slow and hampered user experience.
  • Users found the website difficult to navigate.
  • The website wasn’t optimized for different devices, causing poor mobile performance.
  • The design needed a fresh and visually attractive update.
  • The company required a new e-commerce platform for a smoother shopping experience.

Innovative Strategies Implemented

Here’s what we did to address their challenges:

  • Responsive Website: Developed a mobile-first, responsive design for consistent performance across all devices.
  • Complete Strategy: Created a strategy based on the preferences and behavior patterns of the target audience.
  • User-friendly Design: Designed an aesthetically pleasing and intuitive website for an enhanced user experience.
  • Product Catalog Integration: Added a detailed product catalog to streamline the shopping experience.
  • Shopping Cart & Checkout Process Implemented a seamless shopping cart and easy-to-use checkout process.
  • Payment Gateway Setup: Integrated a secure payment gateway for hassle-free transactions.
  • SEO Strategy: Applied effective SEO techniques, including keyword research and title tag optimization.
  • Enhanced "About Us" Section: Improved the "About Us" section with more detailed information about the company's history and mission.
  • High-quality Content: Added engaging, high-quality content to enhance user engagement and SEO.

Success: Mission Accomplished!

artxpro delivered an eye-catching and user-friendly website customized to A.Essak & Sons Home Textiles' needs, resulting in an enhanced online presence and increased sales. The website featured large product images with easy-to-navigate links and a blog section with articles about textiles, employing a mobile-first design approach. This resulted in an increase of 87% in overall website visits and 40% in conversion rates. The smooth user experience increased time on site by 41%, increased page visits by 129%, and decreased the bounce rate by 20%. The site's SEO optimization increased monthly 4K+ traffic locally & internationally, expanding the company's reach and sales. The updated website aligned with the company's brand image, and its success was a testament to our proficiency in web development.

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