About the Company
Alif Thobes is a leading UK thobe brand specialising in luxury men’s thobes that combine traditional style with modern comfort. The brand sources and designs high-quality thobes made from premium fabrics, offering modern designs and comfortable fits for everyday wear, religious occasions, and special events. With fast UK shipping, Alif Thobes makes it easy for customers to find quality men’s thobes in the UK.
Growth in Google Search Impressions
7.45K → 261K
Organic Users
2,700+
Average Monthly Organic Users
450+
Growth in Google Search Clicks
261 → 3.95K
The Challenges They Encountered
Areas that needed attention before Artxpro came on board:
- Limited organic search visibility: Alif Thobes had only 261 Google Search clicks during the initial six-month period, which limited the number of potential customers discovering the brand through organic search.
- Low search impressions: The website generated 7.45K Google Search impressions during the initial period, indicating that the brand had room to appear more frequently for relevant searches related to men's thobes and Islamic clothing.
- Need for stronger SEO-focused content: The website needed more useful, search-focused content targeting relevant queries around men's thobes, luxury thobes, thobes in the UK, thobe styles, and related customer searches.
- Limited keyword visibility: Alif Thobes needed to improve its visibility across a wider range of relevant search terms so that potential customers could discover the brand at different stages of their buying journey.
- Opportunity to improve click-through performance: With an average CTR of 1.51%, there was an opportunity to improve how the brand's search listings appeared to users and encourage more relevant searchers to visit the website.
- Need to expand digital reach: Alif Thobes needed to reach a larger audience across Google Search, paid advertising, Google Merchant, and other digital channels rather than relying on a limited number of discovery sources.
- Limited visibility across emerging search channels: As customers increasingly discover brands and products through AI-powered platforms and alternative search experiences, Alif Thobes also had an opportunity to build greater visibility across these emerging channels.
- Need for consistent content growth: A stronger and more consistent SEO content strategy was needed to create additional entry points for users searching for information about thobes, styles, materials, occasions, and purchasing options.
- Opportunity to strengthen overall online presence: Alif Thobes had the potential to build a much stronger digital footprint by bringing SEO, content, paid advertising, and product visibility together under a more focused strategy.
Innovative Strategies Implemented
Here’s how we solved the challenges they faced:
- Search Engine Optimization: We developed and implemented an SEO strategy focused on improving Alif Thobes' visibility for relevant men's thobe searches in the UK. The work focused on targeting relevant search terms, improving the website's organic presence, and creating more opportunities for potential customers to discover the brand through Google Search. The strategy was aimed at increasing qualified organic traffic, strengthening keyword visibility, and supporting long-term search growth.
- SEO Content Writing: We created and published SEO-focused blog content around topics relevant to customers searching for men’s thobes, covering thobe styles, buying guides, styling ideas, and other related searches. Each blog was optimized with relevant keywords, headings, internal links, and useful information to answer customer queries, improve organic visibility, and help Alif Thobes appear for a wider range of relevant search terms. The consistent publication of blog content also created additional opportunities to attract users searching for thobe-related information.
- Google Ads Management: We managed Google Ads campaigns to help Alif Thobes reach customers actively searching for relevant products. The paid search strategy worked alongside SEO to increase the brand's visibility across Google and drive additional traffic to the website. We also worked around product-focused search opportunities to support customer discovery and complement the brand's organic growth.
- Google Merchant & Product Visibility: We also supported Alif Thobes' presence across Google Merchant, helping its products gain visibility within Google's shopping ecosystem. This provided additional opportunities for potential customers to discover and click on Alif Thobes products while searching for relevant men's thobes and related products.
- Search Performance Monitoring: We monitored the website's search performance to understand how its visibility and traffic were developing over time. This included tracking key performance indicators such as Google Search clicks, impressions, CTR, and organic users, allowing the SEO and content efforts to be evaluated against measurable growth.
Success:Mission Accomplished!
The combination of SEO, SEO Content Writing, Google Ads, and Google Merchant helped Alif Thobes achieve measurable growth across its digital channels. Over the measured six-month period, Google Search clicks increased from 261 to 3.95K, while impressions grew from 7.45K to 261K.
Google Search Growth
One of the strongest outcomes was the improvement in Alif Thobes' Google Search performance. Search clicks increased from 261 to 3.95K, while impressions grew from 7.45K to 261K over the measured six-month period.
We increased Alif Thobes' visibility on Google Search by targeting relevant keywords, fixing technical SEO issues, and optimizing website content. These improvements helped more potential customers discover the brand and its products through relevant search queries.
Total Clicks:- Before: 261 Clicks
- After: 3.95K Clicks
- Before: 7.45K Impressions
- After: 261K Impressions
- 1.51%
Organic & Website Growth
The improvement in search visibility was accompanied by a broader flow of visitors to the website. Alif Thobes generated more than 2,700 organic users during the measured period, averaging over 450 organic users per month.
Across all traffic sources, the website recorded 14.9K active users and 13.8K new users, with an average engagement time of approximately 1 minute and 15 seconds.
These figures show that the website was attracting a substantial audience through its combined digital channels. Organic traffic also provided an ongoing opportunity to reach people actively searching for men's thobes, different styles, and related products without relying entirely on paid advertising.
AI & YouTube Growth
Alif Thobes expanded its digital reach beyond traditional search engines, attracting visitors through AI-powered discovery platforms and building visibility through YouTube. The brand generated more than 100 AI referred users per month, creating additional opportunities for potential customers to discover its website through emerging digital channels.
During the measured six-month period, YouTube generated 23K views, 51.7 hours of watch time, and 29 subscribers. These results reflect audience activity across the brand's video channel and provided another avenue for presenting Alif Thobes to online audiences.
Together, AI driven discovery and YouTube helped the brand reach new audiences across different platforms and created more opportunities for people to discover it.
AI-Referred Users: 100+/moGoogle Merchant Performance
Google Merchant contributed another important source of product visibility. During the six-month reporting period, Alif Thobes recorded 13.76K clicks and 1.50 million impressions through Google Merchant.
This gave the brand additional opportunities to appear when customers were browsing or searching for relevant products within Google's shopping ecosystem. The account also achieved a “Great Well Above Average” Store Quality Score, reflecting a strong reported store quality assessment within the platform.
We strengthened product visibility through SEO and paid advertising, creating more opportunities for potential customers to discover Alif Thobes across Google's digital ecosystem.
The Overall Impact
The combined SEO, content, paid advertising, and Google Merchant efforts helped Alif Thobes expand its digital reach and attract a larger online audience. The strongest growth was seen in Google Search, with clicks increasing from 261 to 3.95K and impressions from 7.45K to 261K.
From 261 to 3.95K Google Search Clicks
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