The Challenges They Encountered

Below are the challenges they faced before we stepped in:

• Struggled to stand out in a saturated ecommerce market for plants and gardening.
• Limited search engine visibility, making it difficult for potential customers to find them.
• Low social media engagement, failing to connect with plant lovers in the UAE.
• Lack of user-generated content, resulting in weaker brand trust and community engagement.
• Initial months of digital marketing efforts showed minimal engagement and slow growth.

Innovative Strategies Implemented

Here’s what we did to address their challenges:

• Website Development: Designed an attractive, easy-to-navigate website that showcased the plants and pets essentials collection while ensuring a smooth shopping experience.
• SEO Optimization: Conducted extensive keyword research and implemented advanced SEO strategies, helping Backyard Buys rank among the top search results for plant-related queries in the UAE.
• Social Media Strategy: Created engaging social media content featuring plant care tips, DIY gardening and camping ideas, and the benefits of plants and seeds to educate and inspire the audience.
• User-Generated Content (UGC) Strategy: Encouraged customers to share photos and videos of their plants, strengthening brand trust and authenticity while fostering a sense of community.
• Localized Marketing Approach: Designed targeted campaigns around UAE’s cultural events and holidays to connect with the local audience and enhance brand engagement.
• Building Customer Trust: Featured customer-generated reels and testimonials, turning real-life experiences into powerful marketing assets that boosted credibility.