Case Study
Fashion Knit Industries
We served up stellar digital marketing solutions for this company—dive into the case study below!
About the Company
The Fashion Knit industry is recognized as one of the most successful exporters of knitted home textiles. They have a huge variety of knitted fabric products in different qualities.
YoY increase in organic sessions
138%
Bounce rate decreased from
61% to 28%
Revenue boost
95%
Increase in return on ad spend (RoAS)
67%
The Challenges They Encountered
Below are the challenges they faced before we stepped in:
- Lack of modern design and old-fashioned styling.
- Low-quality images that didn’t showcase products effectively.
- Missing key content essential for customer understanding.
- Absence of product categorization for easy navigation.
- Single-page layout limiting user experience.
- Inability to handle high traffic volumes securely.
Innovative Strategies Implemented
Here’s what we did to address their challenges:
- Visually Striking Design: Developed a visually striking and user-friendly website.
- Enhanced Navigation: Prioritized customer experience with easy navigation.
- Clear Product Information: Provided clear product descriptions for better understanding.
- Intuitive Checkout: Implemented an intuitive checkout process.
- Device Accessibility: Ensured the site was responsive and accessible on all devices.
- Calls to Action: Optimized the website with convincing calls to action (CTAs).
- High-Quality Visuals: Used high-quality images to enhance visual appeal.
- Structured Product Organization: Organized products into a structured subcategory system.
Success: Mission Accomplished!
Fashion Knit Industries' commitment to high-quality products is reflected in their revamped website, which achieved a 138% YoY increase in organic sessions and reduced the bounce rate from 61% to 28%. Designed by artxpro, the site features easy navigation, clear product descriptions, high-quality images, and an automatic checkout process. These enhancements resulted in a 95% revenue boost, a 67% increase in return on ad spend (RoAS), and a 10% rise in site conversion rates. With a comprehensive search function and sustainability criteria, the site attracts over 3K monthly visitors and has solidified Fashion Knit’s reputation as a trusted source of premium products.
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