About the Company

Fatani Estate is a real estate agency in Karachi, established in 1958, and has been serving with a commitment to excellence and customer satisfaction. They have a wealth of experience and a deep understanding of newly built homes for sale, bungalows, or offices on rent. 

Increase in Website Loading Speed

40%

Increase in Organic Traffic

45%

Increase in User Retention Rates

25%

Increase in Social Media Engagement Rates

70%

The Challenges They Encountered

Below are the challenges they faced before we stepped in:

  • The website's slow speed frustrated users, causing high bounce rates and poor user experience.
  • Regular downtime issues led to missed opportunities, damaging the credibility of the business.
  • Inconsistent updates made property listings outdated, resulting in a lack of trust from potential clients.
  • The website was not optimized for mobile devices.
  • Social media posts were irregular and lacked a clear strategy, leading to low engagement and weak brand presence.
  • Poor SEO practices resulted in low rankings on search engines.
  • The absence of a focused local SEO approach meant missing out on valuable regional traffic in a highly competitive real estate market.

Innovative Strategies Implemented

Here’s what we did to address their challenges:

  • Fast Loading Times: Optimized website speed for quick load times and better user experience.
  • Regular Updates: Kept property listings fresh and relevant with consistent content updates.
  • Stronger Security: Implemented advanced security measures to prevent downtime and ensure safety.
  • Mobile Optimization: Designed a mobile-friendly interface for easy navigation on all devices.
  • Performance Checks: Conducted timely website checks to maintain functionality and security.
  • Customized Social Media Strategy: Developed a targeted approach to boost engagement and lead generation.
  • High-Quality Content: Created consistent, visually appealing posts to highlight properties and industry insights.
  • Targeted Ads: Utilized social media ads to attract quality leads and increase traffic.
  • Comprehensive SEO Audit: Identified and fixed on-page SEO issues, improving keyword rankings.
  • Local SEO Strategy: Implemented local SEO techniques to boost visibility for real estate queries in target regions.

Success: Mission Accomplished!

After partnering with artxpro, Fatani Estate saw remarkable improvements across their digital platforms. Their website’s loading speed increased by 40%, downtime was greatly reduced, and the mobile-friendly design boosted user retention by 25%. Timely updates ensured the site remained current. On social media, engagement grew by 40% within a few months, while targeted ad campaigns generated a 50% rise in inquiries. Further, Fatani Estate’s SEO performance improved immensely, with their website ranking on the first page of Google for key real estate terms. This led to a 45% increase in organic traffic and dominance in local search results.

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