Polycrafts (Pvt) Ltd

The Challenges They Encountered

Below are the challenges they faced before we stepped in:

• The old website had a cluttered and poorly designed interface that hindered user experience.
• Customers struggled to find the information they needed due to the confusing layout.
• The company hesitated to spend money on a new website after investing in the old one.
• The outdated site failed to attract sufficient online traffic or showcase products effectively.
• Lack of a cohesive social media strategy and ineffective promotional efforts limited brand visibility and customer engagement.
• The website's low search engine ranking resulted in minimal organic traffic, impacting overall sales potential.

Innovative Strategies Implemented

Here’s what we did to address their challenges:

• Improved User Experience: We incorporated customer-friendly features and enhanced the site structure with clear, navigable elements linked to different product categories, making it easier for users to find what they need.
• Professional Product Photography: Our team conducted professional photography of all products, greatly boosting the website's visual appeal and showcasing the quality of their rubber goods.
• Effective SEO Strategies: We implemented targeted SEO strategies by focusing on primary keywords, improving market visibility that was lacking in the old website. This included writing SEO-friendly content to attract organic traffic.
• Social Media Marketing: We took charge of managing Polycrafts’ social media accounts, creating engaging and creative posts to promote their products and increase brand awareness.
• Holistic Online Presence: By combining a revamped website with an effective social media strategy and SEO content writing, we positioned Polycrafts for notable growth in the competitive online marketplace.