The Challenges They Encountered

Below are the challenges they faced before we stepped in:

• Struggled to build a strong digital presence and attract online customers.
• Despite offering beautifully designed furniture by renowned Turkish and local designers, they lacked brand awareness.
• Competitors dominated the online space, making it harder for Roshaans to stand out.
• Previous marketing efforts were outdated and did not generate the expected results.
• Needed a strategy to drive more foot traffic to their stores, especially with planned franchise expansions.

Innovative Strategies Implemented

Here’s what we did to address their challenges:

• Creative Campaigns: Launched engaging campaigns such as "Sajao Roshan Lamhe Roshaans ke Saath" for weddings and "Plush by Roshaans" for their recliner collection.
• Corporate Video Production: Created high-quality brand videos to showcase their craftsmanship and unique furniture designs.
• Product Photography: Conducted professional photoshoots to enhance the visual appeal of their furniture online.
• Social Media & Digital Ads: Developed targeted advertising campaigns to reach the right audience and increase brand engagement.
• Event & Expo Participation: Assisted Roshaans in participating in expos across Pakistan, where they won the Best Stall Award in Karachi and Quetta.
• Brand Collaborations: Helped them become the official sponsor of the International Furniture and Craft Fair Pakistan 2024, strengthening their industry presence.