About the Company
Sohni Saiban offers ready-to-move apartments for buyers seeking immediate possession without waiting for construction to be completed. These apartments are designed for families who want to move into a well-planned community without the delays associated with under-construction properties. Located near Daewoo Bus Terminal, Sector 3-B, Main Super Highway, Scheme 33, Karachi, Sohni Saiban provides convenient access to major roads and surrounding areas, making it a practical option for families looking for a home in Karachi.
Increase in Organic Search Sessions
+2,459%
Growth in Active Users
+702%
Growth in New Users
+708%
Increase in Google Search Clicks
+15.1%
The Challenges They Encountered
The areas that needed improvement before Artxpro stepped in:
- Outdated and unappealing website: The website needed a more modern, professional look that could properly showcase Sohni Saiban's apartments and build trust with potential buyers.
- Poor search engine visibility: The website was receiving very limited traffic from organic search, with only 22 organic search sessions in the baseline period.
- Limited overall website traffic: With only 162 active users, the website wasn't reaching enough potential customers through digital channels.
- Lack of SEO-focused content: There was a need for useful, search-focused content targeting the questions and topics potential property buyers were searching for.
- Weak visibility for important property-related searches: Sohni Saiban needed stronger online visibility for searches related to apartments in Karachi, Scheme 33, ready-to-move apartments, and real estate.
- Limited content around the project: The project had valuable features and offerings, but these needed to be presented through a stronger website, blogs, social media, and video content.
- Low organic acquisition compared with other channels: Organic Search was generating only 22 sessions, while Organic Social was generating 114 sessions, showing that search had substantial room for growth.
- Inconsistent digital presence across platforms: The website, SEO, social media, video, and user-generated content needed to work together as part of one digital strategy rather than operating independently.
- Need to build stronger online brand visibility: Sohni Saiban needed a more consistent digital presence to increase awareness and give potential buyers more opportunities to discover and engage with the project.
Innovative Strategies Implemented
Here’s what we did to address their challenges:
- Website Development: We redesigned Sohni Saiban's website with a new layout focused on a cleaner, more professional, and user-friendly experience. We improved the overall UI/UX, created new pages, added and optimized website content, and made the website easier to navigate. We also worked on improving loading speed and fixed unnecessary 404 pages to improve the site's technical health. Tracking and analytics tools were connected to monitor website performance, user behavior, and traffic sources.
- Search Engine Optimization: We developed an SEO strategy based on detailed keyword research to identify relevant searches related to apartments, real estate, Scheme 33 Karachi, and property buyers. We optimized the website around these keywords, improved its technical SEO structure, addressed 404 pages and broken URLs, and worked on improving the site's visibility in search engines. Google Analytics and Google Search Console were also connected to track organic traffic, search performance, clicks, impressions, and user acquisition.
- Social Media Marketing: We strengthened Sohni Saiban's social media presence by creating content around the project, apartments, location, features, and lifestyle. The social media activity was designed to increase brand awareness, encourage engagement, and support traffic to the website while keeping the project's digital presence active and consistent.
- SEO Content Writing: We created search-focused content based on topics and questions relevant to potential property buyers. The content covered apartments in Karachi, Scheme 33, real estate investment, property buying, and other relevant real estate topics. We also optimized the content around targeted keywords and strengthened internal linking between blog posts and important website pages to help users and search engines discover relevant information.
- Video Production: We produced video content to showcase Sohni Saiban's apartments, project environment, lifestyle, and ready-to-move offering. These videos provided potential buyers with a more visual understanding of the project and were created for use across social media and other digital platforms.
- User-Generated Content: We incorporated user-generated and UGC-style content to give Sohni Saiban's communication a more natural and people-focused feel. This included content featuring people, apartment experiences, and project-related messaging that could be used across social media and other promotional channels.
Success:Mission Accomplished!
The combination of website development, SEO, content, social media, video production, and user-generated content produced measurable growth in Sohni Saiban’s digital performance. The website began reaching a much larger audience through search engines and other digital channels, with noticeable growth in organic search sessions, active users, and new users.
Organic Search Growth
Sohni Saiban’s monthly organic search sessions increased from 22 to 563, representing a 2,459% increase. This shows a substantial improvement in the number of users discovering and visiting the website through search engines.
Organic Search refers to users who find the website by searching for a query on a search engine, rather than arriving through a direct URL, social media platform, or another referral source.
Before
22 Sessions
After
563 Sessions
Growth
+2,459%
Growth in Active & New Users
The increase was also reflected in overall website users. Active users increased from 162 to 1.3K, a 702% increase, while new users increased from 161 to 1.3K, a 708% increase.
In Google Analytics, active users represent users who were active on the website during the measured period, while new users represent people visiting the website for the first time. Together, these figures show that Sohni Saiban’s website was reaching a considerably larger audience than before.
Active Users
162 → 1.3K (+702%)
New Users
161 → 1.3K (+708%)
A More Diverse Traffic Mix
The Google Analytics comparison also shows a clear change in how users reached the website. In the earlier period, Sohni Saiban recorded 114 Organic Social sessions, 40 Direct sessions, 22 Organic Search sessions, 1 Referral session, and 1 Unassigned session. In the later period, Organic Search became the largest listed traffic source with 563 sessions, followed by Paid Other at 383, Direct at 229, Paid Social at 159, Organic Social at 58, Referral at 30, and AI Assistant at 9 sessions.
This shift shows that the website was attracting visitors through a wider range of digital channels. Organic Social represents users who arrived through social media, such as clicking a website link after seeing a post or reel. Direct traffic includes visitors who accessed the website by entering its URL directly into their browser or using a bookmark. Referral traffic comes from users who clicked a link to Sohni Saiban’s website on another platform or website. The Analytics report also identified traffic from AI Assistants, such as platforms like ChatGPT, Perplexity, or Gemini, while Unassigned represents traffic for which Analytics could not confidently determine the acquisition source.
Google Search Console Performance
The Google Search Console comparison between March 2026 and August 2026 also shows changes in search performance. Total clicks increased from 581 to 669, while average CTR improved from 3.2% to 3.9%. Total impressions moved from 18.3K to 17.3K, while average position changed from 7.8 to 10. These figures provide another view of Sohni Saiban’s search performance alongside the much larger increase in organic search sessions recorded in Google Analytics.
Clicks
581 → 669
CTR
3.2% → 3.9%
Impressions
17.3K+
The Overall Impact
The results show that Artxpro’s work helped expand Sohni Saiban’s digital reach across search, website traffic, social media, paid channels, referrals, video, and emerging AI-driven traffic sources. The most pronounced change was in organic search, where monthly sessions grew from 22 to 563, while the overall number of active and new users also increased substantially.
From 22 to 563 Organic Search Sessions
How Artxpro helped Sohni Saiban strengthen its digital presence and increase organic search sessions by 2,459%.
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