Corporate identity defines how your brand is recognized and remembered by your target market. It is comprised of various visual elements, including logos, taglines, colors, and fonts. Most often, brand image and corporate identity are considered interchangeable, but they are two distinct concepts.
Where brand image relates to your users’ experience with the brand, corporate identity signifies the company’s vision, values, and purpose. In simple terms, ‘identity’ is how you define yourself, but ‘image’ is others’ perception of you.
An efficient brand marketing strategy ensures that the gap between your corporate identity and brand image is as little as possible. As minimal, the gap, the more effective will be your branding. Plus, consistency in your visual elements is vital for your business. It displays professionalism and sends a coherent message that reflects your company goals and values.
Business cards design, print collateral, logo design service, and more are part of your corporate identity. You can even expect your digital marketing agency to provide social network profileservices.
artxpro offers the best corporate identity services for startups and enterprises around the world. If you need business cards designed or a logo, set up a social network cover image design, and more, we are here to help!